Brand Report
There Are No Lofty Prices At Luci, Just Lofty Expectations For Products
Price and quality are often correlated in beauty consumers’ minds, but Heather Jones is out to convince them that correlation isn’t reality, at least when it comes to Luci. Her new brand vows to deliver products that pack...
New Brand Type:A Is Driven To Win Over Natural Deodorant Doubters
Do you want your deodorant to be a consummate underachiever? Of course not. Type:A, the opposite of a personal care slacker, is joining the ranks of aluminum-free odor busters on a Tracy Flick-esque mission to outclass the...
A.S Apothecary’s Amanda Saurin Takes A Spirited Jaunt Beyond Skincare With Fierce Botanics
Amanda Saurin has a great excuse to day drink. The herbalist and homeopath founder of A.S Apothecary has branched into the beverage business with the introduction of Fierce Botanics, a company that demonstrates the increasing reach...
Linda Gillette Parodi Pivots Her Eponymous Brand To Bring Professional Grade Relief To All
Clients usually spill their secrets to their hairstylists, but when it comes to Parodi Professional Care products, the stylists are returning the favor. The body care line, created by veteran hair stylist and...
Able Cosmetics Is Ready And Willing To Help Consumers Create The Perfect Cat Eye
Able Cosmetics wants to make the perfect cat eye attainable to all women, no matter their level of liquid liner prowess. After a redesign of her two-year-old Cat Eye 101 eyeliner-cum-tool-tipped cap, Able Cosmetics...
Yubi Beauty Offers A Hygienic Alternative To Smearing Foundation With Fingers
Yubi Beauty is your fingers, only better. The new cosmetics tool brand from M&A attorney Adiya Dixon Wiggins is launching with two ergonomically-designed applicators to smooth makeup on faces with precision and without worries about hygiene issues....
