NIQ Projects Indie Beauty Will Continue To Eat Into Conglomerate Market Share

The indie beauty insurgency is far from done, according to NielsenIQ. For the 52 weeks ended Jan 25, the consumer intelligence firm estimates the growth rate of indie beauty brands was more than double the growth rate...

Fragrance Brand Ourside Turns Trademark Setback Into A Community-Building Effort

When Ourside’s bestselling fragrance Dusk was challenged on trademark grounds last year, instead of fighting a legal battle that could cost thousands of dollars, founder Keta Burke-Williams turned the setback into a community-building exercise by asking...

Miami’s Sought-After Skin Savant Amy Peterson Launches Power-Packed Brand Lenox And Sixteenth

For Miami glitterati, Amy Peterson has become a skincare hero. In her 5,000-square-foot, 13-room namesake aesthetics office in the heart of South Beach, there are 16 machines to plump, freeze, burn and smooth the skin, from the...

New Wellness Brand Mabel’s Mushroom Microdosing Plan For Mental Clarity

All aspects of women’s health have long been overlooked and understudied, especially women’s mental health. New French wellness platform Mabel believes microdosing functional mushroom products could be part of the solution.  Created by...

All In On Weight Loss, Hims & Hers Shakes Up Teledermatology With Sudden Closure Of Apostrophe

Hims & Hers spent an estimated $16 million to run a 60-second Super Bowl commercial on Feb. 9 in which, against the backdrop of Childish Gambino’s “This is America,” it railed against the American health care...

Indie Beauty Dish: Brand Closures, Launches, Expansions And More From February 2025

Heba Maksad, who’s been a hairstylist for more than 19 years, has launched vivid haircare brand Vollie with a five-product collection, including three liquid products—$44 hair mask Super Soft, $60 hair oil Dream Defender and $48 hair...