Brand Report
Indie Lee Launches Botanicals Diffusion Line At Whole Foods Market
Over 15 years since it helped pioneer the clean beauty movement, Indie Lee is embarking on its next chapter with an accessibly priced diffusion line launching exclusively in retail at Whole Foods Market.
Sacheu Goes From TikTok Favorite To Target Staple With Nationwide Rollout Of Full Assortment
Sacheu could offer a blueprint for how a TikTok-famous brand evolves into a global makeup mainstay. It’s taking another step in that direction by rolling out its full assortment of 46 stockkeeping units to nearly 1,600 Target stores...
From A Beauty Veteran, Casa Noon Is Skincare Built For Life In The Sun
After more than a decade in beauty leadership roles, including as director of sales and business development at Estée Lauder-owned Aveda and GM at salon distributor Neill Corp., Andi Alleman noticed a divide between sun...
After Building A $1B Makeup Empire, Cosnova Moves Into Skincare
Battling fierce competition from L’Oréal, Procter & Gamble and Coty, Cosnova has built Essence and Catrice into makeup powerhouses worldwide by pairing accessible pricing with trend relevance and product franchise architecture, securing a top-six global position in...
Obagi Enters Injectables With Obagi Saypha MagIQ And Rewrites The Economics Of Skin Health
For decades, Obagi Medical has occupied a distinctive position in professional skincare: physician-dispensed, clinically grounded, yet widely recognized by consumers as a brand in its own right. With the launch of Obagi Saypha MagIQ, that identity expands into...
After 45 Years And $2B In Sales, Star Nail Brings Cuccio Naturale To Target
After selling 1 million units and earning more than 130,000 five-star reviews on Amazon, Cuccio Naturale’s Revitalizing Cuticle Oil has landed on shelves at 1,900 Target stores nationwide. The launch marks the first Target entry for Star...
