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CEO Sharon Leite On The Vitamin Shoppe’s Reimagined Beauty Shopping Experience, The Power Of TikTok Trends And Indie Brand Incubation
If the first thing that comes to mind when you think of The Vitamin Shoppe is tubs of muscle-building powders for gym bros to guzzle for bulking up, think again. A visitor to...
Chloe Morello On The Golden Age Of YouTube Beauty Influencers—And Her Focus Now
Chloe Morello didn’t have much ambition when she started uploading makeup tutorials to YouTube in 2009. “I was living in my hometown of Batemans Bay then, which only has about 16,000 people,” she recounts. “I...
The Brains Behind Holisticism Think Expensive Skincare Is Over, Tools Are Hot, And Compression Is The Next Big Thing In Wellness
Diagnosed with epilepsy at age 17, Holisticism founder and CEO Michelle Pellizzon visited a holistic practitioner in desperate search of an alternative to a seizure drug she was taking that...
DTC Vitamin Powerhouse Ritual’s Next Moves: Retail, Advocacy, Sustainability Measures And More Ingredient Traceability
If you need a rebuttal to the “direct-to-consumer brands are dead” narrative, consider Ritual. Started by founder and CEO Katerina Schneider in 2016 with a women’s multivitamin, the supplement brand has surpassed $100 million in revenues via...
Forvr Mogul: Jackie Aina Is Building A Beauty Empire Her Way
We had a very different introduction written for this interview with Jackie Aina, her Forvr Mood cofounder and fiancé Denis Asamoah, and Forvr Mood president Asha Talwar Coco as we prepared to...
“Everywhere That Neutrogena Is”: How President Melanie Bender Is Leading Clean Skincare Brand Versed’s Next Growth Phase
Under the guidance of president Melanie Bender, Versed is bringing people into the clean, sustainable beauty segment. For over half of the skincare brand’s customers, it’s the first eco-minded skincare brand they’ve purchased from, and for...
