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How Kulfi Went From Online-Only At Sephora To Rolling Out Across Its North American Stores
Slightly over a year ago, plucky independent color cosmetics brand Kulfi moved from online-only at Sephora to selling on the beauty specialty retailer’s “Next Big Thing” displays at 300-plus stores in the United States and...
How Settle Is Building The Back End Of Shopify Brands
E-commerce sales in the United States are expected to grow less than 10% in 2024, but Settle, a working capital lender and cash-flow management platform for e-commerce businesses, has been growing at roughly a...
Skimdo Founder Kimberley Cowans Talks Free Samples And Why She Turned Down Sephora
Kimberley Cowans refers to her 10 year old brand Skimdo as a “personal healing project that snowballed into a business.” She was bullied for having curly, textured hair growing up and her hero product, Original Cream—a leave-in...
How Beacon Award Winner Sisterwould Hit Six Figures With A Minimal Marketing Budget
When sister-in-laws Rina Gocaj-Bekiri and Floriye Elmazi couldn’t find hair products that catered to pressing condition-based concerns, such as dandruff, psoriasis, alopecia, hair loss and the effects of chemotherapy on hair, they decided to combine their passions for...
The Formula For Lasting Influence: Jane Tsui Is Creating A Library Of Cosmetic Chemistry Content On TikTok
Many beauty consumers today know cosmetic chemists play important roles in creating the skincare, makeup, body care and haircare products lining the shelves of their favorite beauty stores. Their knowledge is thanks to cosmetic chemists like Jane Tsui...
Makeup Brand Minori Beauty Taps Small Retail Network For Big Results
For Minori Beauty, growing big is about starting small. Launched in 2021, the bootstrapped makeup brand isn’t rushing to secure a major retail partner just yet. Instead, it’s relying on a robust...
