Brands
Amid The Hubbub Of Sephora, Fragrance Brand Abbott Is Out To Transport Shoppers To Nature
Last year, when hot girl summer turned into catatonic girl seasons don’t matter anymore due to the Delta variant, a TikToker going by the handle tamillionaire4eva salvaged a bit of hot girl energy at a bar in New...
After Verifying That Skincare Degrades, Unilever Ventures-Backed Exponent Created A System To Deliver Skincare At Peak Potency
Shortly after Elizabeth Whitman sold her in-office beauty service company Manicube to The Red Door by Elizabeth Arden in 2015 and became CMO of the now-defunct spa chain, where she would later become president as well, she was...
A Staple Of Clean Beauty Retailers, Unsun Cosmetics Launches Diffusion Mineral Sunscreen Line In Over 6,000 CVS Doors
A staple of clean beauty stores, Unsun Cosmetics entered 6,100 CVS doors in February, marking its largest wholesale partnership to date. The drugstore retailer is carrying products priced at $10.99 to $17.99 from the diffusion line Everyday...
This New Skincare Brand Wants To Lead A Post-Natural Beauty Movement
Beauty brands value natural ingredients so much that they promote them even if their products have a mere sprinkling of them in their formulas. David Koo Hjalmarsson, the entrepreneur behind the new brand Tiny Associates, thinks their...
Haircare Brand It’s A 10 Sells 17M Bottles Of Its Hero Product Annually—And It’s Just Getting Started
Carolyn Aronson had been quietly fighting for the right to protect and expand her haircare brand It’s a 10 for seven years before winning a lawsuit in December against her ex-business partners for planning to misappropriate its intellectual...
Period Care Specialist Cora Reveals Colorful Rebrand And New Wellness Products
In the mid-2010s, Cora was in a crop of brands—The Honey Pot Company and This is L. are two others—that made it their mission to modernize the menstrual care business. The upstart brands...
