Brands
Boy Smells’ Rebrand Doesn’t Pass Its Dedicated Fans’ Sniff Test
Amid a wave of gen Z enthusiasm for fragrance, Boy Smells unveiled a gen Z-oriented redesign last Friday that’s been met with loud opposition on social media from its fervent fans who bemoan it for sanitizing the...
“Nowhere Left To Cut”: How Trump’s China Tariffs May Force Unbound To Double Prices To Stay Afloat
If President Donald Trump’s 145% tariffs on Chinese imports to the United States hold, Polly Rodriguez estimates she will have to double the prices she charges for her sexual wellness brand Unbound’s products. ...
The Next 85 Days Are Critical For Future-Proofing Beauty Supply Chains, According To Atelier’s Nick Benson
Whether a beauty brand generates $1 billion or $1, it can’t be disentangled from the global supply chain. That’s because it’s practically impossible for some part of its business, whether ingredients, packaging, manufacturing, distribution or marketing, to...
Bulletin Co-Founder Ali Kriegsman On Why Founder-Led Brands Are The Future—And Not All Founders Will Like It
At Bulletin, Ali Kriegsman and Alana Branston built an unexpected empire. After a series of pivots—it went from a newsletter spotlighting cool indie brands they started in 2015 while working at content marketer Contently to a membership...
“Tariffs Are A Death Sentence”: Nearly 40 Female Brand Founders Call For Small Business Exemptions
A group of nearly 40 female founders from consumer packaged goods brands that have collectively driven over $800 million in revenues have come together to publicly ask that small businesses receive exemptions to tariffs imposed by...
New Skincare Brand Glean Wants To Raise The Profile Of African Ingredient Qasil
New skincare brand Glean is looking to make qasil, an East African botanical, as prominent as other African beauty ingredients like shea butter, marula oil, argan oil and baobab oil. Qasil powder is a beauty product...
