Brands
For New Skincare Brand Luneia, Performance Doesn’t Come At The Planet’s Expense
Gemma Harling is new skincare brand Luneia’s muse. She’s also its founder. Guided by Harling’s personal experience hunting for products to address her hormonal acne and professional experience stewarding brands at retail as a former senior beauty...
Ulta Beauty Expands Its Supplement Selection With The Launch Of Ora Organic
A year and a half after launching in around 800 The Vitamin Shoppe locations across the country, plant-based ingestible specialist Ora Organic is bringing a six-product edit to Ulta Beauty. The partnership is part of the retailer’s Sparked...
Swimwear Label Frankies Bikinis Dives Into Beauty To Produce A Beachy Glow For The Office, Club Or Couch
Brands from Victoria’s Secret to Tom Ford have leapt from clothing to beauty. An established apparel label can have a relatively smooth entry into the beauty category, if there’s synergy. Frankies Bikinis is about to find out...
How Heretic Founder Douglas Little Became The Perfumer Behind Viral Candle This Smells Like My Vagina
While out with a friend at a restaurant in San Francisco, Heretic founder and perfumer Douglas Little overheard two women chatting about This Smells Like My Vagina, the world-famous geranium, citrus, bergamot, cedar, rose and ambrette seed...
Lunata Beauty Heats Up The Haircare Tool Segment With Its Cordless Styler
Lunata Beauty co-founders Stacey Boguslavskaya’s and Monica Abramov’s aha moment came when they were on a business trip in Ireland. Boguslavskaya recounts, “To save money, we both bought two carry-ons, and I called up Monica and said,...
Another DTC Darling Goes The Brick-And-Mortar Route As Winky Lux Enters Target
Direct-to-consumer brands continue to turn to traditional retailers to fuel growth. The latest digitally-native brand to adopt the hybrid growth model is accessible color cosmetics and skincare specialist Winky Lux. On March 1, the...
