Brands
How Beautyblender Created A Sponge That’s Become Synonymous With Makeup Application—And Is Moving Beyond It
Working in the early 2000s on the show “Girlfriends,” makeup artist Rea Ann Silva created the teardrop-shaped pink sponge Beautyblender at the dawn of high-definition television to ensure not every pore and pimple could be seen by...
From The Mind Of A Former J&J Exec, Fresh Chemistry Delivers Skincare Ingredients At The Peak Of Their Power
Stale skincare isn’t the stuff of good selfies. Fresh Chemistry customers don’t get any. As a Johnson & Johnson marketing director and brand manager, founder Nisha Dearborn worked on preservative-packed products for Aveeno and RoC that sat...
New Brand Luvanya’s Prescription Is Safe Skincare
For physician Alpa Patel, clean isn’t enough. Along with her doctor husband Alkesh Patel, her finance-trained sister Hema Shah and celebrity makeup artist Merrell Hollis, she developed Luvanya, a skincare brand focused on safety and transparency. Its first...
Pioneering CBD Brand Empower BodyCare Enters Nordstrom’s New CBD Beauty Displays
In 2004, long before CBD was mixed into cold brew, Trista Okel concocted a topical remedy out of the cannabinoid, jojoba, lavender, bergamot and various natural oils to help her mother Margaret cope with three forms of arthritis....
Life Elements Battled Numerous Entrepreneurial Elements Before Finding Success With Potent CBD Products
Business life has sure thrown a lot at Life Elements founder Martha Van Inwegen, but she’s overcome to find success with her latest venture in CBD. The former technology executive entered the personal care space 15 years...
Edgy Nail Polish Brand Kester Black Is Launching A Cosmetics Line
Embarking on a new direction in business requires equal parts foresight and courage. Kester Black founder Anna Ross has both in spades. After seven years building a nail polish brand known for edgy colors, eye-catching aesthetics and planet-friendly...
