Brands

P&G Veteran Francesco Urso’s New Brand The Wolf Project Draws Men Into The Sheet Mask Craze
Francesco Urso, founder of men’s skincare brand The Wolf Project, considers himself the average man. “If I enjoy skincare, I feel my friends will enjoy it and, if I go beyond my friends, there’s a bigger market,”...

New Look, New Functionality And Free Trial Period For Uplink In Anticipation Of Uplink Live
Beauty Independent has launched a new version of Uplink, its digital marketplace of solution providers. Uplink will be free for visitors to the indie beauty publication’s website to use during a trial...

How Clarisonic Co-Founder Robb Akridge Is Prepping For His Return To The Beauty Device Category
The buzz Robb Akridge is generating isn’t from his Clarisonic. The co-creator of the iconic facial cleansing brush is returning to the beauty device segment early next year with a new brand that he’s readying to take...

Bra In A Box Is Making Pasties Convenient And Comfortable To Grow Their Popularity Beyond Proms And Parties
Product ideas often come from life’s stubborn annoyances. Such is the case with Bra In A Box, the brand behind a patent-pending silicone box that holds nipple covers for easy storage invented by mother-daughter duo Penelope Przekop...

“For The Type A Person”: Ana Rosenstein Created CBD Vitamin Brand Kaleidoscope To Work As Hard As She Does
New CBD vitamin brand Kaleidoscope is out to put the stoner stereotype of cannabis users to rest once and for all. “CBD is not some weird hippie dippy product. It’s for the Type A person who needs...

Five Rising Black Woman-Owned Beauty Brands To Put On Your Shopping List
For most of the modern beauty industry’s history, black-owned beauty brands weren’t getting the mainstream credit or visibility they deserved. Now, with growing recognition of the strong demand for skincare and haircare catering specifically to black women, we’re...