Brands
DTC Supplement Company Seed Tackles Social Media Marketing On Its Own Terms By Sending Influencers To Seed University
Seed’s new social media initiative requires the influencers involved to have smarts, not simply high follower counts. The company, which produces probiotic supplements for males and females, has unveiled Seed University, an interactive 59-minute educational course...
Four Areas Of Opportunity In The Enormous Wellness Market
Most activities seem to fall under wellness these days. Ever had a shot of wheatgrass? Done a bit of yoga? Tried a product with CBD? Slept? At a recent panel discussion in Los Angeles, 100% of attendees raised...
This Australian Clean Beauty Brand Incubator Is Shaping Trends In The U.S. Market
In October, Ulta Beauty and The Department Of Brands began discussing the possibility of the incubator developing a clean beauty haircare brand for its stores. Five months later, that brand, Kyn, rolled out across the...
Laurel Whole Plant Organics Upgrades Its Packaging To Suit Upscale Distribution Partners
Laurel Whole Plant Organics has incredibly close relationships with its spa partners. Every 18 months, it invites aestheticians from them to a lengthy educational and self-care retreat. For Miraval resorts, the skincare brand creates signature products and...
New Brand Bold & Bare’s Streamlined Skincare Simplifies Busy Women’s Beauty Routines
Iana Bertini doesn’t believe women should have to commit to an eight or 10-step skincare routine to be confident in their skin. That’s why her new multifunctional skincare brand Bold & Bare formulates its products to address...
Survey Results In The Anthology Of Independent Beauty Reveal That Skincare Stole The Show At IBE Dallas 2019
At IBE Dallas 2019, skin was in. The results of surveys taken by buyers and consumers who attended the third edition of the trade show in the Texas city showed that both groups were smitten with skincare. All...
