Indie Beauty Dish: Retail Launches, Brand Deals And More From March 2025

Nameless CPG appears to have acquired Freck Beauty. It joins a portfolio at the holding company extending across beauty, sexual wellness, food and wellness with the brands Wander Beauty, Awkward Essentials, Wile, Ladybird Provisions, Everly,...

Beauty Brands’ New Marketing Tactics Elevate Everyday Customers Over Influencers In Trips, Product Creation And Gifting

With the old model of digital advertising more expensive and less effective than ever, beauty brands are experimenting with customer acquisition strategies focused squarely on customers in efforts that boost goodwill, loyalty and return on investment. Cocokind and...

New Sexual Wellness Brands Carve Out Niches And Incorporate Technology To Succeed In A Challenging Category

With the sexual wellness category not quite as sexy to retailers, investors and consumers as it was a few years back, new sexual wellness brands are strategizing to be indispensable to smaller, dedicated consumer groups rather...

Science-Backed Skincare Brand Mark Los Angeles Launches Retail And Spa Distribution With Formula Fig

Mark Los Angeles, the luxury skincare brand rooted in the principles of pharmaceutical science, has made its brick-and-mortar debut at Formula Fig. The seven-unit high-tech facial chain has its $48 E.Q....

After A Watershed 2024 For Women’s Sports, Beauty Brands Boost March Madness Investment

With more women and girls than ever participating in and watching sports, athletes, teams and sporting events, primarily a playing field for male-focused sponsorships in the past, have become magnets for female-focused brands trying to garner...

How Croda Is Helping Brands Build Products For Textured Hair

When Lisa Price made headlines by  buying back Carol’s Daughter in early March, it was more than a feel-good founder story. It marked a full-circle moment for a category that’s become one of the most...