Brands
Founder Story: Jane Iredale Shares The Secrets Of Her Inspirational Success
Jane Iredale is the mother of all indie brands. What started as a one-woman show back in 1994 is now a multimillion-dollar international cosmetics company with more than 400...
Don’t Call It A Rebrand: Earthwise Beauty Evolves Its Packaging To Appeal To Contemporary Stores And Shoppers
In the 13 years since Ava Zhan launched Earthwise Beauty on a creative impulse, she’s grown wiser about what it takes to make skincare packaging effective functionally and aesthetically. Her brand’s sleek redesign puts that wisdom into...
How A Single Product Changed Haircare Company DpHue’s Trajectory
DpHue’s business is clearly demarcated pre-ACV Hair Rinse and post-ACV Hair Rinse. Before its bestselling product, the company had two hair color bars and was inching along as an at-home hair color specialist. After its bestselling product,...
Rahua’s Fabian Lliguin Won’t Quit Until The Amazon Rainforest Is Saved, And Everyone Uses Natural Ingredients On Their Noggins
A decade into his prestige haircare brand Rahua, co-founder Fabian Lliguin isn’t any less passionate than he was at its start about his mission to protect the rainforest while transforming tresses. If anything, he’s more fired up about...
Holy Sponge! Sells Menstrual Sponges And Hand-Crafted Knives, And We’re Here For All Of It
Holy Sponge! founder Janeen Singer would rather give away the recipe for cramp salves than damage the environment by shipping her cramp relief product across the globe. “We can heal ourselves, and I think people...
Hawaiian Brand Kuleana Launches Sunscreen Against The Backdrop Of Its Home State’s Oxybenzone and Octinoxate Ban
Kuleana addresses environmentalism from several angles with its expansion into sun care. An offshoot of renewable energy company Pacific Biodiesel, the year-old skincare brand’s sunscreen is launching shortly after its home state, Hawaii, leapt into the forefront...
