Brands

Able Cosmetics Is Ready And Willing To Help Consumers Create The Perfect Cat Eye
Able Cosmetics wants to make the perfect cat eye attainable to all women, no matter their level of liquid liner prowess. After a redesign of her two-year-old Cat Eye 101 eyeliner-cum-tool-tipped cap, Able Cosmetics...

Yubi Beauty Offers A Hygienic Alternative To Smearing Foundation With Fingers
Yubi Beauty is your fingers, only better. The new cosmetics tool brand from M&A attorney Adiya Dixon Wiggins is launching with two ergonomically-designed applicators to smooth makeup on faces with precision and without worries about hygiene issues....

Votary’s Founders Are On A Mission To Convert Customers Worldwide To Plant-Based Face Oils
Votary resulted from the pairing of beauty authority Arabella Preston, a London-based makeup artist whose client list includes Kate Middleton and Stella McCartney, and business brainiac Charlotte Semler, an entrepreneur with luxury companies crowding her resume and...

Cleo&Coco Becomes What It Always Was Meant To Be With New Packaging
At the beginning of their brands, some founders aim for packaging that’s right and others for packaging that’s right for right now. Suzannah Raff of Cleo&Coco was in the latter group. She released the brand’s natural deodorants in...

Glamcor’s Mirrors Reflect The Multiplicity Of The Beauty Market
Erik and Wanchen Kaiser’s personal partnership preceded their professional partnership. The co-owners of mirror company Glamcor and sister brand Riki Loves Riki met in 2010 when Wanchen was in school in China. Erik traveled to the...

Silicone Sells: SiO Beauty’s FaceLift Fights Wrinkles And Finds Customers
You know how after you begin to notice something it’s all of a sudden everywhere. That was case for Gigi Howard with décolleté wrinkles. An unsubtle woman pointed out to the longtime public relations executive that her crinkled...