Brands
Maya Crothers’ Circuitous Path To Leading A Skincare Brand
CircCell founder Maya Crothers is a prime example of the benefits of following where life takes you. A former consultant who had left the workforce to concentrate on her family, Crothers didn’t envision leading a...
Skincare Shoppers Are Increasingly Saying No Thank You To Synthetic Ingredients
Evidence is mounting that unease over potentially harmful synthetic ingredients is shaping the skincare market. Following a report from the NPD Group determining that consumers increasingly seek face products without parabens, phthalates, sulfates, fragrance...
Life Elements Endures Many Elements Of Business Life On The Way To Strength
Martha Van Inwegen is the Madonna of entrepreneurs. She reinvents herself to stay relevant. Van Inwegen’s been a Feng Shui consultant, beekeeper, intimacy products vendor, website development specialist and, now, and a natural cleansing wipes...
Schmidt’s Naturals Pushes Beyond Pits
Schmidt’s Naturals is moving from armpits to other body parts. The fastest growing natural deodorant company in the U.S. is introducing six bar soaps in a test of...
Lather’s Long, Healthy History In Wellness Personal Care
Talk about jumping on a trend early. Emilie Davidson Hoyt focused on natural beauty and personal care years before Tata Harper bought a Vermont farm. Launching Lather in 1999 after migraines prompted her to avoid...
SkinOwl’s Annie Tevelin On Generating Profitable Growth Without Being Too Salesy
Annie Tevelin, founder of the skincare brand SkinOwl, is the original SkinOwl. Long before Facebook groups were brand-building exercises, she doled out sage beauty advice on the social media network to an invite-only assemblage of 1,600...
