Eyva, An AI-Driven Platform Streamlining Beauty Industry Data, Raises Almost $2.9M In Seed Funding

Eyva, a SaaS artificial intelligence-powered platform breaking down beauty industry silos by streamlining data across product development, supply chain, marketing and more, has raised nearly $2.9 million in seed funding to grow its reach.

Giving Cologne, Germany-based Eyva a roughly $13 million valuation, the round was led by European technology-focused venture capital firms Earlybird and Wenvest, with participation from consumer packaged goods and retail startup backer True, an investor in Boy Smells, Haeckels, Indē Wild and Maude. The company previously raised almost $1.4 million in pre-seed funding.

“The biggest pain point is that there are mainly single point solutions,” says Eyva co-founder and CEO Djef Riady Rifamole. “There’s one tool providing consumer data. There’s another tool providing marketing data and another tool providing product data, and then consumers are using an ingredient database. Our matching AI is able to connect millions of data points from different data sources, for example, from Google, TikTok and Instagram, but also Douglas, Sephora and Ulta and on claims, ingredients and regulatory.”

Joe Seager-Dupuy, investment director at True, says, “The breadth of data Eyva ingests and maps across multiple sources, be it social, search or commerce, provides a unique ability to understand trends and insights from multiple angles without anything falling between the gaps of siloed tools. It also enables internal collaboration between stakeholders across R&D, product, supply chain, marketing and commercial, all in a single place: a true operating system for product development.”

The idea for Eyva stemmed from Rifamole’s days as a consultant at PwC, where he worked for about six years and noticed product development in the CPG industry was mired in inefficiencies. At a big beauty company, it regularly takes at least two years and 50 employees across six departments to launch a product. Rifamole enlisted Wilhelm Raider, who has graduate degrees in aerospace engineering and business, as co-founder and CTO to help him develop Eyva’s technology, and it launched in 2022.

Today, Eyva has around 20 companies on its platform, split between beauty brands and manufacturers. Among them are Babor, BASF, Cura Cosmetic Group, Artdeco and Dalli Group. Rifamole estimates about 250 product managers, 100 marketing managers and 55 research and development managers are using its technology.

To date, Eyva has concentrated on European countries such as Germany, Austria and Switzerland to build its roster of users. Next year, it’s zeroing in on the United States and United Kingdom. Companies pay around $37,000 to what Rifamole describes as “heading in the direction of six figures” for a yearly subscription to Eyva. In 2025, it plans to extend from beauty to supplements and over-the-counter pharmaceuticals.

Eyva is currently generating around $420,000 in annual recurring revenue. By May 2026, when it’s expected the platform will be at the series A round stage, the goal is to be generating about $1.4 million to $1.7 million in annual recurring revenues. Rifamole says Eyva is “super close to profitability…because we are a super small team,” but suggests growth rather than profitability is the priority now. Its team has 15 people.

“We are not selling Eyva as an AI development tool. We are more like an AI portfolio optimization tool.”

At a time in which beauty product launches have plunged, Rifamole mentions a big reason why companies are leveraging Eyva is to maximize the potential of existing products rather than inform the creation of new ones. “We are not selling Eyva as an AI development tool,” he says. “We are more like an AI portfolio optimization tool.”

According to Rifamole, Eyva has largely not encountered resistance to the expense of its platform from medium- to big-sized beauty companies, and in fact, they’re highly interested in allocating money to AI tools. Where there’s been resistance is from managers hesitant to update their processes and systems.

“We still have these companies with thousands of Excel sheets, thousands of PowerPoint presentations,” says Rifamole. “The adaption to AI is often connected to, OK, do I need to change my whole workflow? How big is the effort? How much time do I need to invest?”

He acknowledges that product development, marketing and R&D professionals don’t have many minutes to spare and underscores Eyva’s user interface and experience is centered on simplicity. “Eyva is understanding, what is your role? What are your categories and competitors? What are your projects?” says Rifamole. “Then, Eyva has a very strong recommendation model, and it’s informing you proactively.”