How Indie Beauty Brands Are Supporting Black Lives Matter And Other Organizations Working To End Police Brutality

Many indie beauty brands have taken to social media to express solidarity with the protestors demanding justice for George Floyd and an end to police brutality. Now, a growing number of them are putting money where their posts are by giving to organizations working for law enforcement reform, and supporting black communities. Below is a roundup of indie beauty brands and retailers making charitable donations to further political, legal, educational, social and economic equality.

Wylde One is donating 100% of profits through Tuesday to Minnesota Freedom Fund.

The Cruelty-Free Beautique is donating 10% from every order from the month of June to Black Lives Matter.

Drifter Organics is donating 20% of sales through Sunday to Know Your Rights Camp.

Au Naturale is donating 15% of profits from the month of June to Campaign Zero.

Dirty Lamb is donating all proceeds through Sunday to Black Visions Collective.

Moonbath is donating 30% of sales from the month of June to Campaign Zero.

Athena Club is donating all proceeds through Sunday to NAACP Legal Defense Fund.

Cirque Colors is matching donations to Black Lives Matter up to $5,000. Givers should email a screenshot of donations to [email protected]

Not Pot is paying the bail of 10 people through a donation to Minnesota Freedom Fund.

Cocokind donated $10,000 to the ACLU and, through Sunday, will be donating all website profits to Black Lives Matter, NAACP, Southern Poverty Law Center, Bay Area Black Owned Business Relief Fund, Reclaim the Block, Campaign Zero and Black Visions Collective.

Kiramoon donated proceeds from sales of The Magic Pouch through Monday to George Floyd Memorial Fund.

Summer Fridays made a donation to Black Lives Matter and Minnesota Freedom Fund.

Golde donated all profits through Monday to the NAACP Legal Defense Fund.

Peach & Lily made a donation to the ACLU.

SokoGlam made a donation to Black Lives Matter.

Herbivore donated profits from the weekend to the ACLU, Black Lives Matter and the Minnesota Freedom Fund.

Farmacy Beauty donated $10,000 to Color of Change.

Vesca Beauty made donations to Reclaim the Block, Black Visions Collective and George Floyd Memorial Fund.

DedCool made donations to Black Lives Matter, Black Visions Collective and Color of Change.

Ren Skincare made a donation to Black Lives Matter.

I Dew Skincare made a donation to The Minnesota Freedom Fund.

Foria is donating to the NAACP and offering anti-racist education to its staff.

Jaime Schmidt, founder of Schmidt’s, is committing $2,500 by triple matching donations to organizations that support anti-racism, victims and protestors. DM or comment here to show proof of donation.

Caroline Hirons is donating 100% of proceeds from the Pixi Double Cleanse for 2020 to Black Lives Matter. Pixi is matching her donation.

AbsoluteJOI has made a donation to North Star Health Collective.

Inn Beauty Project made a donation to the NAACP Legal Defense Fund.

The Brown Beauty Co-Op is donating 10% of sale proceeds to Black Visions Collective.

Colette will be donating 100% of sales on Wednesday to Community Change Inc.

Fleur Marche is donating 50% of all proceeds through Sunday to Black Lives Matter and NAACP.

Kinfield is donating to NAACP and Color of Change.

Glamcor is donating $5,000 to the NAACP.

Bathing Culture made donations to Unicorn Riot, Black Visions Collective, George Floyd Memorial Fund and the Bay Area Black Owned Businesses Relief Fund.

Energy Bits is donating $1 from each sale through Sunday to Black Lives Matters.

Act + Acre made a donation to the ACLU.

CVTD Beauty made donations to Black Lives Matter and Bay Area Community Law Foundation.

Bluh Alchemy made donations to Black Lives Matter, NAACP, Black Visions Collective and The Bail Project.

C.O. Bigelow donated 100% of sales from Sunday to Equal Justice Initiative.

Tower 28 made donations to Black Lives Matter, NAACP, Campaign Zero and ACLU.

INH Hair is donating all profits through Tuesday to Black Lives Matter.

Touchland is donating all profits from over the weekend to ACLU.

Anastasia Beverly Hills is committing $1 million to combatting systemic racism starting with $100,000 to Black Lives Matter, The Innocence Project, NAACP Legal Defense Fund, Black Visions Collective and The Marshall Project.

EM Cosmetics is donating to the NAACP Legal Defense Fund.

Ilia Beauty is donating $50,000 to the NAACP Legal Defense Fund and Black Lives Matter.

Innersense is donating $100,000 to Black Lives Matter, The Loveland Foundation, NAACP and Campaign Zero.

Hugs is donating to Migizi.

Kinder Beauty has donated $5,632.32 so far to Black Visions Collective, Campaign Zero, Unicorn Riot, Reclaim the Block and George Floyd Memorial Fund.

Nuria Beauty has donated to the NAACP Legal Defense Fund and the Thurgood Marshall College Fund.

Alder New York donated to Fair Fight Action, NAACP and Communities United Against Police Brutality. In addition, 10% of sales on the new Cooling Mineral Hydro Mist will be donated to those organizations for the month of June.

Freck donated 100% of its profits from Sunday through Wednesday 70% to Black Lives Matter and 30% to Los Angeles Bail Efforts.

Hellen New York donated to Reclaim the Block.⠀

Highborn NYC donated to NAACP and Black Lives Matter.

Supernal donated to the NAACP.

Tower 28 Beauty donated to the NAACP, ACLU, Black Lives Matter, and Campaign Zero.

Town and Anchor donated to My Hood My Street My City and Unicorn Riot.

Equilibria created the Equilibria Employee Action Fund to give its team a support system to foster change. All employees will receive stipends to make an impact in their own communities, either by supporting black-owned businesses or by donating to the social justice organization of their choice.

Hero Cosmetics is donating 100% of its proceeds from its new launch, Micropoint for Dark Spots, thorough Sunday to the NAACP Legal Defense and Education Fund charity, up to $10,000.

Vintner’s Daughter has donated to Black Mamas Matter, Black Lives Matter, Black Futures Lab, Color of Change and NAACP.

Teami is donating a portion of the proceeds from their website sales, up to $10,000, from last Saturday to Wednesday to the NAACP.

Elevé Cosmetics is donating 15% off all sales through Sunday to The Loveland Foundation.

Peet Rivko is donating 100% of sales through Sunday to the Equal Justice Initiative. If $50 or more is given to ACLU, Equal Justice Initiative, National Bail Out, Brooklyn Community Bail Fund, Black Visions Collective, NAACP, National Bail Fund Network and Campaign Zero, and a confirmation is emailed to [email protected], the brand will send the first 50 people an exfoliator as a thank you.

Aether Beauty has made a donation to George Floyd Memorial Fund and, for the month of June, all charity proceeds will be going to the Communities United Against Police Brutality.

EO is donating to Color of Change.

Eau de Jane is donating 25% of all proceeds in the month of June to the Minnesota Freedom Fund.

Haoma is donating 100%of proceeds through June 7 to Movement for Black Lives, National Bail Out and the ACLU.

VIKE Beauty made a donation to the NAACP and will continue to donate 5% of sales to the organization and 5% to the Stonewall Foundation throughout June.

Way of Will is donating 10% of proceeds to Color Of Change through June.

Palermo Body is donating 20% of profits through Saturday to the ACLU.

Allyoos donated to Black Lives Matter and The Conscious Kid.

Elements of Aliel donated to the Philadelphia Community Bail Fund and, going forward, 10% of its proceeds will be donated to community organizations and institutions fighting for justice.

Grande Cosmetics has donated $25,000 to the NAACP. Additionally, through the month of June, 10% of all proceeds from website sales will be donated to the NAACP with a goal of giving $50,000 or more.

Alima Pure has closed its website for sales for a few days and will donate projected sales from the days the website is closed to Black Visions Collective and National Bailout.

Acaderma creator Dr. Hu is donating 100% of June’s sales to NAACP and Black Girls Code, dedicated to educating and empowering young girls of color to be innovators in Science, Technology, Engineering and Mathematics fields.

Native Atlas founderAlexia Wambua is making a financial contribution to The Conscious Kid Organization because she deeply values education and breaking learned racist behavior in children at such a young age.

SeneGence will be donating $25,000 to each of the following organizations through its non-profit, the Make Sense Foundation:
  • Black Fem – Its mission is to transform school-based learning so that girls of color in underserved communities have the skills, habits and resources to build and sustain wealth.
  • Black Girls CODE– Through community outreach programs such as workshops and after school programs, Black Girls CODE introduces underprivileged girls to basic programming skills.
  • Dress for Success – Dress for Success is a global not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life.

Saalt  will match your donations dollar for dollar up to $20,000 through the month of June to these three Black-founded American organizations to collectively expand their reach to more underserved communities at home: Code2CollegeLoveland FoundationColor of Change.

St. Rose donated to NAACP and Australians for Native Title and Recognition will be focusing on highlighting the stories and experiences of members of their team and St. Rose community that are Black or Indigenous. For the month of June, the brand will be working with an Australian Indigenous artist on a collaborative piece where 100% of proceeds go to a non-profit of their choice supporting the rights of BIPOC.

JMA Organic Skincare donated 100% of their profits from their website during the week of June 3-June 9, to Black Lives Matter, the Bail Project, ACLU, NAACP, Reclaim the Block, BlackLives Collective and Campaign Zero (a different organization each day).