Looking To Enter The Mom And Baby Category? Here Are Some Factors To Consider.

More and more beauty entrepreneurs are looking to create mom and baby products, which they view as filling a white space and having the potential to attract loyal lifetime customers. However, the mom and baby category isn’t the...

A Look At The Beauty Industry Today: The New Lipstick Index, No IPOs, Cost Hikes And Inelastic Prices

Sorry beauty brands and consumers, costs aren’t coming down. At least that’s what Nini Zhang, investment banking director of luxury, beauty and apparel at Credit Suisse, is predicting. In last Wednesday’s Beauty Independent In Conversation...

How Fortress Brand Helped Versed Skincare Increase Revenues More Than 100%

Wading into Amazon is a tremendous undertaking for beauty brands. To help establish a presence on the giant e-commerce platform, Versed tapped marketing agency Fortress Brand in September of last...

Nominations Process For Beauty Independent’s Third Annual Beacon Awards Begins

The nominations process for Beauty Independent’s Beacon Awards program, which shines a light on the best and brightest in the indie beauty market, is open for its third annual award season. Beauty enthusiasts and insiders will be able...

How School House Is Creating Content That Indie Beauty Brands Can Scale

Getting back to growth mode following the depths of the pandemic has been a priority for Christopher Skinner’s beauty creative agency School House. After entering a strategic partnership with e-commerce marketplace authority Fortress Brands in fall 2021...

Fur, Vacation By Poolsuite And Carbon Theory On How They Cut Through The Noise With Award-Winning Campaigns

Breaking through the noise isn’t always about screaming. It can be about making the right statements at the right times in the right places. That was the lesson of last Wednesday’s In Conversation webinar, during which Fur co-founder...

Common Heir, Adwoa Beauty And Lake & Skye Founders On Different Paths To Growth

For emerging beauty brands, there’s no single path to growth. For some indies, like sustainable skincare solution Common Heir, building up a strong direct-to-consumer presence and focusing on a sole-but-strong retail partnership with Credo has yielded dividends. The brand...