Adit Retailer Spotlight: Bluemercury’s Pandemic Evolution

Bluemercury is entering a new era. On Monday, Maly Bernstein, former VP of e-commerce at CVS, took over the CEO reigns from Marla Beck, who, with her husband Barry, started the beauty specialty chain with a single...

Six Tips For Succeeding At Retail As An Indie Beauty Brand 

“A brand’s job isn’t over once they have that first purchase order in hand,” says Natasha Goldberg, who heads the retail success team at Adit, a program from Beauty Independent parent...

Beacon Awards 2021: Nominee Testimonials Now Open

If we weren’t talking about community involvement, would we really be relevant in 2021? We don’t think so—and that’s a great thing. We’re inviting our community (Beauty Independent’s amazing paid subscribers) to share testimonials on this year’s Beacon...

Private Label Service Cosmetics Solutions Partners With Beauty Branding Lab To Better Serve Emerging Brands

Despite the pandemic and one of the worst economic downturns in history, startup business activity grew in the United States in 2020, according to a study by the Peterson Institute for International Economics

RemCal Insights Founder Rachel Martin Identifies Four Consumer Insights Research Issues To Be Aware Of

Clarifying the emotional motivations behind purchases (or the absence of them), consumer insights help brands, retailers and investors make informed decisions by presenting them with an understanding of who customers are, the relationships they have with...

Adit Retailer Spotlight: CEO Oliver Garfield On What Makes A Beauty Brand Successful At Cos Bar

Since its inception in 1976, Cos Bar has been creating an elevated experience for its clientele by selecting standout products and cultivating close relationships with its shoppers through its in-store teams. The intentional and personalized approach to...

Beauty Independent Unveils 2021 Beacon Awards Nominees

The 2021 Beacon Awards is shining a light on 115 outstanding nominees across 24 categories in beauty, wellness and personal care. For the second annual beauty awards programs spearheaded by Beauty Independent, the publication...