Greycroft’s Brian Bustamante-Nicholson On His Mass Market Focus, The Agentic Web And Brand Durability

Greycroft, the 19-year-old early-stage venture capital firm crossing consumer and technology, has been bolstering its consumer bench. After Katherine Power, who’s had founding roles in Versed, Merit, Avaline and Who What Wear, became a partner in...

The Wow Factors Behind L’Oréal’s Estimated $1B Color Wow Buy

The billion-dollar(ish) beauty brand deal spree continues. On Monday, L’Oréal announced it’s acquiring Color Wow, the haircare brand recognized for innovative products to protect colored hair, touch up...

“Not Always About The Best Product”: VC McKeever Conwell On What Really Drives CPG Success

If you wanted to get on the radar of investor McKeever Conwell five years ago, all you had to do was slide into his Twitter DMs. Back then, he was fundraising for RareBreed Ventures, a pre-seed and...

Science-Driven Professional Skincare Brand Epicutis Raises $10M In Series B Funding To Fuel Expansion

Epicutis, the science-driven luxury professional skincare brand, has raised $10 million in series B funding to fuel its next phase of growth. The brand didn’t disclose the investor in its series...

Biotech Firm Cellugy Scores $9.25M Grant To Replace Petrochemicals In Beauty Products

An eco-friendly alternative is no good if it can’t perform like the cheap, eco-unfriendly material it’s substituting. Cellugy is fully aware of that—and its goal is to replace xanthan and cellulose gums and...

Unilever And TSG Consumer Man Up With Dr. Squatch, Dude Wipes Deals

The beauty and personal care mergers and acquisitions market got a double dose of testosterone Monday, when Unilever announced its acquisition of Dr. Squatch and TSG Consumer swiped a minority stake in