Knowledge
How Bask & Lather Used TikTok Shop To Power A 9-Figure Business
Bask & Lather has become one of TikTok Shop’s breakout beauty successes. The bootstrapped textured haircare brand ranked No. 8 on e-commerce intelligence platform Charm.io’s list of top beauty brands on the platform during the first...
How Challenger Brands Turn Fragrance Into Consumer Permission And Exit Value
In part one of this two-part series on fragrance, I argued that the consumer industry’s sudden enthusiasm for fragrance benefits challengers more than incumbents. The reason: consumer permission. Large brands can build fragrance capabilities, but they cannot...
Brand Founders On Emma Grede’s “Three-Hour Mom” Approach: Smart Boundary Or Parenting Red Flag?
If there was any doubt, Emma Grede, co-founder of Kardashian- and Jenner-affiliated brands Good American, Skims and Safely and host of the podcast “Aspire,” is showing why she’s an entrepreneur—or, at the very least, a personal-brand machine—to be...
Why Incumbents Can’t Buy Their Way Into Fragrance
In late February 2026, nearly every major consumer goods company in the world walked into a ballroom in Orlando and told institutional investors their plans. CAGNY, the Consumer Analyst Group of New York’s annual conference, is one of...
The Ordinary Takes On Luxury Markups With New Pop-Up. Is It Justified?
The Ordinary is turning markups into marketing with a grocery-style pop-up called The Markup Marché landing in six global cities this month to highlight the extraordinary premiums attached to luxury goods. For example, the pop-up...
What Should The New Unilever Acquire Next?
Like many in the Ozempic era, Unilever is parting with food to focus on beauty. The consumer goods conglomerate’s roughly $65 billion transaction exiting its approximately $14 billion food business to McCormick & Company unwinds...
