Knowledge
Beauty Product Premiumization: Problematic Or Pivotal To Level The Playing Field For Emerging Brands?
A recent article in The New York Times headlined “Is the Entire Economy Gentrifying?” delved into the “premiumization” of everything from Krispy Kreme donuts to WD-40. The beauty industry is no exception. “Premiumization” has...
The Battle For Generation Alpha’s Hearts, Minds And Beauty Bucks Is Heating Up
This year, the oldest members of generation alpha are turning 13, crossing a developmental Rubicon that will see them emerging as a major force propelling beauty trends and fueling a money grab by brands set on...
5 Things To Know Before Embarking On A Friends And Family Fundraise
Britta Chatterjee, co-founder of haircare brand Odele, compares fundraising to “walking down my street naked.” She says, “It’s a very vulnerable process to put yourself out there, at least it was for me.” Asking family and...
With Traditional PR Tough, What Awareness Strategies Are Indie Beauty Brands Pursuing?
The idea for the latest edition of our ongoing series posing questions relevant to indie beauty comes from Margarita Arriagada, founder of the luxury beauty brand Valdé and former chief merchant at Sephora. As she’s...
Will Beauty And Wellness Increasingly Put Community At The Center?
During organization CEW’s State of the Beauty Industry event last month, Sarah Jindal, senior director of beauty and personal care at market research firm Mintel, spoke about the concept of “self-care” evolving to “community care”...
The Most Important Beauty Deals Of The Past Decade
In late 2012, L’Oréal’s purchase of Urban Decay for an estimated $340 million kicked off a frantic decade of beauty acquisitions that have upended the beauty market. Before the French conglomerate snapped up the groundbreaking cosmetics brand, huge...
