How Beauty Brand Founders And Executives Are Handling The Omicron Variant

Almost two years into the pandemic and it’s starting to feel like March 2020 all over again as the Omicron variant overtakes Delta and cases spread across the country and world. We wondered how beaty brand founders and...

Why There’s Been A Major Boom In Nail Brands This Year—And What’s Next For The Nail Segment

In high-profile moves, male musicians Harry Styles, Machine Gun Kelly and Lil Yachty all unleashed nail polish brands this year. While they made headlines and suggested a shift in gender norms that will affect the beauty industry far...

Ulta Beauty’s Muffy Clince, Fat Mascara’s Jennifer Sullivan And Holistic Beauty Group’s Robyn Watkins On Beauty Trends Set To Reign In 2022

The beauty industry bounced back this year as people began to realize pandemic conditions are a lasting feature of modern existence rather than a momentary blip. But how different will 2022 look? Current beauty...

Chanel’s $825 Advent Calendar Was A Big Social Media Fail. What Can Indie Brands Learn From It?

The buzz Chanel generated with an $825 advent calendar inspired by its iconic No. 5 perfume wasn’t the kind of buzz it was looking for. After TikTokker Elise Harmon unboxed the advent calendar to reveal keychains, a string...

Factors To Consider When Developing Products For Skin Health

With so much choice in the skincare space, customers aren’t interested in slathering just any product on their face. They’re looking for transparent ingredient lists, personalized products for their skin issues and formulas that promote skin health, not...

The Innovations Driving Opulus Beauty Labs, Plus And Droplette—And Challenges They’ve Faced

The sheer volume of beauty products being marketed to consumers can make even the most discerning shopper’s head spin. Amid the profusion, some beauty industry insiders like Beauty Heroes founder Jeannie Jarnot