Minding The Books: Indie Beauty Brand Founders Share How They Make Sense Of Dollars And Cents
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: Are financial documents scary as hell or second nature for you?
How Well Do Indie Beauty Brands Speak Millennial?
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: How do you market to millennials?
Indie Beauty Brand Founders Share How They Overcame Major Business Obstacles
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What was the worst day at your business, and how did you recover from it?
Create The Perfect Trade Show Exhibition Space, IBE Style
As Indie Beauty Expo’s director of operations since 2015, I’ve seen hundreds and hundreds of trade show exhibition spaces from brands with sizable to small budgets, eye-popping to poor packaging, and simple to excessive assemblies. There have been some magnificent ones (18.21 Man Made’s whiskey bar setup still makes me thirsty) and plenty ...
Indie Beauty Brand Founders On Finding The Right Fulfillment Partners
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: How did you choose your fulfillment partner?
How Indie Beauty Brands Urge Good Reviews And Respond To Bad Ones
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: How do you credibly encourage positive reviews and address negative ones?