Looking To Boost DTC Sales? Nik Sharma Recommends Emerging Brands Focus On Three Key Areas

If a direct-to-consumer brand founder fell asleep five years ago and woke up in 2022, she might think she was in the middle of a nightmare. Broken supply chains, high customer acquisition costs and record inflation have led...

Where Are All The Latinx Women-Founded Beauty Brands With VC Funding?

Sandra Velasquez has bootstrapped Nopalera, her bath and body care brand that launched in November 2020, since its inception. To her, bootstrapping doesn’t mean investing millions or even thousands of dollars in the business. “I literally started...

A Peek At Prestige Haircare’s Rise From Two Emerging Brands Enmeshed In It

Haircare, a beauty industry category relatively light on deal activity historically, has seen an explosion of interest of late from investors due to sales growth, a slew of emerging brands and consumers’ willingness to...

Inside The Fundraising Process That Led To Vegamour’s Big $80M Deal

More than three years after it started, Vegamour crossed $1 million in monthly sales in November 2019. Ultimately, its business surged 800% that year. The sales and growth attracted investors, and General Atlantic poured $80 million into the brand for...

The Skincare Boom May Be Over. Where Should Skincare Brands Go From Here?

Even though Kim Kardashian is banking on skincare with the upcoming launch of her new brand SKKN, the skincare category isn’t where much of the action is taking place today in the beauty industry. As Larissa...

From Being Careful About COGS To Creating Unique Bundles, Beauty Brands Discuss Retail Strategies That Work

In the late 2010s, direct-to-consumer (DTC) brands bypassing middlemen, most notably traditional retailers, achieved success by amassing large customer bases at relatively low cost. Today, things aren’t as they once were. In an exceedingly saturated market, the costs...