Blue Beauty, Regenerative Agriculture, Community Gardens: How Mission-Driven Brands Raise Environmental Consciousness Among Suppliers and Consumers
Independent beauty companies are on a mission to change the industry from the outside, so it’s no surprise that there are so many mission-driven brands among them. Beauty brands align themselves with particular health issues or production processes and, frequently, support various causes with brand stories and marketing. Increasingly, a number of ...
Getting The Most From Media Plugs: Founders Reveal Mentions That Gave Their Brands A Boost
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 founders and executives: What media mention led to the most sales or exposure for your brand?
Santa’s Little Sales Helpers: Beauty Entrepreneurs Discuss Offers They Hope Will Drive Holiday Gift Purchases
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: What’s a product or set you’re releasing for the holiday season and the thinking behind it?
Six Takeaways From Marie Claire’s 3rd Annual Power Trip
Before the first save-the-date email arrived, I was on board with Marie Claire magazine’s 3rd Annual Power Trip. As someone who spends a fair amount of time dedicated to organizing events that empower and enrich the lives of entrepreneurs (most of them women), I was keenly interested in whether the ...
Adios To The Man: Indie Brand Founders On Leaving Full-Time Jobs For Entrepreneurial Ventures
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 founders and executives: When did you quit your full-time job to concentrate on your beauty brand?
Indie Beauty Brand Founders Share Their Worst Rookie Mistakes
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 founders and executives: What’s a rookie mistake you made in business?