Knowledge

Of all the chic sauna and contrast therapy destinations that have opened up in Manhattan recently, one stands out from the rest of its cohort: Instead of a large sauna that can fit 100 people at...

The average American adult spent the equivalent of about 14 days last year on TikTok, roughly 67 times the amount of time an Ulta Beauty customer spends in its stores annually, based on about 10 visits lasting...

Oddity Tech is aptly named. It’s always stood apart in the beauty industry, neither fully a technology company nor purely a product brand, but a performance marketing engine with a maximalist approach to makeup. The parent...

After years of demystifying beauty product development, Alexis Androulakis and Christina Basias Androulakis, the married duo and content creators behind The Lipstick Lesbians, decided to put their own spin on the process with Leaked...

Brands are operating in a high-friction environment defined by saturation, accelerated trend cycles and fragile consumer loyalty. Launching a product isn’t the hard part. Sustaining relevance, credibility and performance over time is. As competitive pressures intensify, the brands...

There appears to be a widening disconnect between what’s reported about beauty industry performance and how many beauty companies are experiencing it on the ground. Market data points to steady growth, with beauty outperforming most...