Beneath the Surface
Marijuana Is Legal In Canada. What Does That Mean For Beauty?
Canada legalized marijuana for recreational use on Wednesday, creating the world’s largest weed marketplace and setting off speculation over how various industries, including beauty, will capitalize on the great green rush happening in United States’ neighbor to the...
Weedwashing: How Brands Are Trying To Cash In On Beauty’s Biggest Trend
Cannabis beauty moved precipitously from the fringes to the mainstream last month when two formidable beauty players, Origins and Andalou Naturals, plunged into the category previously reserved for independent beauty and wellness brands willing to take...
What Does The Softening Of The Color Cosmetics Category Mean For Indie Beauty Brands?
Annie Rodriguez and her mother Cindy Holland-Rodriguez just launched natural makeup line Caley Cosmetics to offer a wide range of lipsticks, glosses, pencils and powders infused with tropical botanicals that are good for the skin and smell...
Tween Beauty Products Are The Latest Back-To-School Must-Haves
In 2008, Kim Grustas went on a search for skincare products she considered safe, effective and age-appropriate for her tween daughters. She couldn’t find anything meeting her requirements and channeled her frustration in a manner familiar to many...
The Persistent Problems Facing Indie Makeup Brands Developing Inclusive Shade Ranges
When 38-year-old LaTrice Moore began to dabble in makeup as a girl, she’d search for foundations that matched her mocha caramel coloring at drugstores and often walked away empty-handed. “A foundation for my shade may have been the...
Inside The Blossoming Relationship Between Indie Beauty Brands And Off-Price Retailers
Angelica Caporuscio isn’t big on shopping, but, when she has to, she shops at T.J. Maxx and Marshalls. “Most of my clothes come from there, and most of the things in my house come from there. I thoroughly...
