Beneath the Surface

For Amazon, the world’s most gigantic e-tailer, large consumer goods companies and private-label lines move enormous quantities of merchandise, but budding beauty players took cuts of the action, too, on Prime Day, the biggest shopping event in its...

Are you marking your calendars for Prime Day on Monday? If you lead an emerging beauty brand, you may not be. Forecast by Coresight Research to generate $3.4 billion in sales this year, up from $2.4 billion...

Beauty is going bottoms up as butts become the next big to-do in the industry. The move to the rear follows an onslaught of wipes, serums, washes, mists and oils from brands such as The Honey Pot...

While the clean beauty movement may be winning over retailers, the green beauty movement is striking policy gains. In an explosive act for the sun-protection segment, Hawaii Governor David Ige signed a bill last Tuesday, the day before...

In a beauty industry full of slippery marketing concepts, clean beauty may be one of the slipperiest. Ask a dozen beauty executives to define it, and you’re likely to hear a dozen different answers. Amid uncertainty and lack...

When Ju Rhyu, co-founder of Hero Cosmetics, first brought her Mighty Patch acne stickers to market last September, she was concerned no one would post about the product on social media, a potential kiss of death for...