Core Concepts
Carbon Neutrality Is Becoming More Popular For Consumer Brands. Here’s How It Works.
In today’s beauty industry, green is becoming the new clean. The climate debate brands are having isn’t over the causes of rising global temperatures, but what specific steps they should take to save the planet. After scrutinizing virgin...
How To Throw A Successful Launch Event For Less Than $1K
I once had a beauty entrepreneur client tell me her brand spent $20,000 on a media luncheon at a hotel because a marketing agency informed her that was how she had to announce its launch. The luncheon only...
How To Forge A Successful Brand Collaboration
There’s no “I” in team, but, increasingly, there’s indie. As influencer sponsorships lose luster and Instagram algorithm changes make it tougher to break into people’s feeds, entrepreneurs are realizing cooperation is one of the most powerful tools they...
How To Select Locations, Teach Staff And Sell In The Spa Market
In our plugged-in, anxiety-ridden society, spas beckon us to chill out and pay attention to personal maintenance. Perhaps because their roles seem so critical today, spas are poised for growth. According to research firm
How To Prepare For And Secure Salon Distribution
There’s no better ambassador for your brand than a trusted hairdresser, but breaking into salons isn’t as straightforward as booking an appointment for a trim. If you want to sell your goods at salons, you almost always have...
A Prescription For Skincare Sales Results In Physicians’ Offices
Beauty brand founders may want to consider making appointments with their doctors. Skincare sales in the physicians’ channel surged 6% to $900 million in 2016, the latest year for which data is available, according to Kline. While...
