31 Questions To Ask Yourself Before Launching A Beauty Brand

Plenty of people have lost their shirts – and shoes, stockings, socks, slacks and much more – emptying money into launching beauty brands that have gone belly up. Beauty Independent doesn’t want that fate for any entrepreneur. We...

How To Price A Beauty Product

There is nothing more basic and more complex than pricing products. Prices can be the difference between profit and loss, and communicate to consumers a brand’s positioning in the crowded beauty marketplace. Stumble on either the financial...

How To Break Into Influencer Marketing

Let’s face it: A multimillion-dollar Super Bowl ad is probably not in your near future. Luckily, you don’t have to spend mega bucks to get in front of customers. Influencer marketing is within reach for small companies. Be...