What Everyone’s Missing About Ami Colé Founder Diarrha N’Diaye’s Skims Move

ICYMI, Diarrha Ndiaye, the founder behind the now-shuttered Ami Colé, has just been appointed as the new EVP of beauty and fragrance at Skims (beauty is something Kim Kardashian has been teasing since...

Bridge The Gap

The Gap recently announced that it’s (re)entering beauty and last week it provided a sneak peek of its offering. On one hand, the move...

Beauty Unit Economics: Why Contribution Margins Can Make Or Break Your Brand

Looking across our beauty industry investments, we have noticed something striking: Many founders who excel at product development and brand building often struggle with the nuts and bolts of unit economics. Yet these “boring” numbers ultimately determine whether...

A Framework For Successful AI Integration At Time-Starved Indie Beauty Brands

The beauty industry thrives on evolution, and the biggest shift today isn’t on the shelves, it’s behind the scenes, where artificial intelligence (AI) is reshaping how brands operate. Big Beauty has already embraced AI to streamline operations, speed...

Rhode’s $1B Deal—And The Weight It Puts On The Rest Of Us 

E.l.f. Beauty’s $1 billion acquisition of Rhode is making headlines—and rightfully so. It’s an impressive, high-profile deal and a smart move for E.l.f. to gain a foothold in gen Z’s cultural orbit at Sephora.

Why I Shut Down My Award-Winning Beauty Brand Last Year

Seven years after setting out on my entrepreneurial journey with just $200 in startup capital, I had created something aspirational—a dream realized through sheer grit and ingenuity. By most standards, my beauty brand, The Established, was a success....