Expert Dialogue
Sally Beauty Execs On Supporting Independent Brands And Serving Post-Pandemic Customers
As beauty consumers return to beauty stores and salons, professional beauty specialty retailer Sally Beauty is in a unique position to introduce emerging brands to them as they reload their beauty budgets. Emerging...
As Rizos Curls Expands To Ulta Beauty, Founder Julissa Prado Discusses What She’s Learned About Launching At Major Retailers
Rizos Curls founder Julissa Prado credits her brand’s customers, who she affectionately refers to as Rizos reinas, for putting it on Target’s radar, which led to it landing in 400 of the big-box chain’s stores. The...
Five Of The Most Common Pieces Of Feedback Beauty Brands Receive From Retailers
In initial meetings with retailers, beauty brands rarely check every box buyers are looking for. Rather than feel discouraged, brand founders should be open to receiving critical feedback and making adjustments.
What Beauty Entrepreneurs Need To Know To Develop Clean Beauty Brands Relevant To Today’s Consumers
Even though they’re not usually chemists, Hayley Hoffman Peri, founder and CEO of the conscious beauty insights firm Dandi Day, asserts brand founders must have an intimate knowledge of what’s going into their products in order to...
“There Is No Silver Bullet”: What Brands Should Consider As They Step Up Their Sustainability Efforts
According to the United Nations, sustainability is “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” Nicole Acevedo, founder and CEO of Elavo Mundi Solutions, Mia...
The Fundamentals Of Upcycled Ingredients In Beauty Products
Earlier this year, Mintel declared “beauty eco-lution” the next evolution of clean beauty. The market research firm explained that the trend marries ethics with safety to cater to conscious consumers reevaluating their...
