Expert Dialogue
Nomaterra Founder Aggie Burnett Shares The Steps She Took To Win Over Sephora
Like budding baseball players dream of hitting grand slams to win the World Series, wannabe beauty entrepreneurs aspire to see their brands on display at Sephora. Nomaterra founder Aggie Burnett was definitely shooting for the specialty...
KVossNYC Founder Kristin Voss On What It’s Like For A Small Brand To Enter Beauty Boxes
For voracious beauty shoppers, subscription boxes are unparalleled vehicles to sample brands they may not run across during their usual trips to stores or virtual visits to sites. For brands, gaining access to those shoppers can be a...
How The Feel Of A Beauty Product Helps Or Hurts The Consumer Experience
In our highly visual society, sometimes beauty brands ignore the other senses. Lorraine Dallmeier, director of Formula Botanica, an organic cosmetic science online learning platform, warns beauty entrepreneurs not to neglect touch. From the feel of a formula...
How Standout Exhibition Spaces At IBE Dallas Incorporated Technology, Collaboration And Sustainability
Sometimes taking a chance is all about timing. The most intimate of Indie Beauty Expo’s three American trade shows, IBE Dallas is a great stage for being daring with a well-designed space that elevates your brand to...
Five Key Considerations For Navigating The Beauty Brand Fulfillment Process
Most small independent beauty brands want to grow. With growth, though, comes the necessary outsourcing of former do-it-yourself tasks such as shipping products to consumers or retailers. Like outsourced manufacturing, the shipping and handling of beauty...
Create The Perfect Trade Show Exhibition Space, IBE Style
As Indie Beauty Expo’s director of operations since 2015, I’ve seen hundreds and hundreds of trade show exhibition spaces from brands with sizable to small budgets, eye-popping to poor packaging, and simple to excessive assemblies. There have...
