Expert Dialogue
In A Complex Media Environment, These Top Beauty PR Pros Help Brands Prioritize Where To Spend Time And Money
Across the world, people are spending hours and hours a day in front of various screens, but how brands can reach them on those screens is trickier than ever in a multipolar media environment. Should they...
How Emerging Beauty Brands Can Mitigate Payment Risks At Retail
Retail is a risky business for emerging beauty brands, but when retailers stretch payment terms or fail to pay bills entirely, it can deal a serious blow to brands’ long-term financial well-being. Past due...
Coming Stateside: International Beauty Brands Dish On US Expansion Strategies
Breaking into the largest beauty market in the world can be a risky proposition for many international brands. Characterized by its sheer size as well as a highly segmented distribution landscape and demanding customer base, achieving...
Leading Beauty Marketers On The Limits Of Performance Marketing
For beauty marketers, the struggle of figuring out when to push short-term results or focus on long-term brand building is real. “Sometimes one of the things that you’ll want to do might not have...
Why Biotechnology Is Helpful, But Not Enough To Differentiate Beauty Brands
Beauty brands are increasingly leaning into biotechnology to distinguish their products and positioning as consumers demand performance over puffery, but many beauty industry insiders caution that biotechnology alone isn’t enough to carry brands in a competitive...
How Today’s Makeup Brands Can Transcend Trends To Be Tomorrow’s Makeup Leaders
The number of makeup brands looking to sell—Rare Beauty, Makeup By Mario, Kosas, Jane Iredale, Glossier and Merit among them—has been growing, but parties interested in buying them don’t seem to be, and it’s...
