Five Key Considerations For Navigating The Beauty Brand Fulfillment Process

Most small independent beauty brands want to grow. With growth, though, comes the necessary outsourcing of former do-it-yourself tasks such as shipping products to consumers or retailers. Like outsourced manufacturing, the shipping and handling of beauty...

Create The Perfect Trade Show Exhibition Space, IBE Style

As Indie Beauty Expo’s director of operations since 2015, I’ve seen hundreds and hundreds of trade show exhibition spaces from brands with sizable to small budgets, eye-popping to poor packaging, and simple to excessive assemblies. There have...

Linda Wells Weighs In On Sustainable Beauty, The Future Of Magazines And Flesh At BeautyX Summit

Linda Wells believes sustainability is the next frontier in beauty. Compared to major movements preceding it in the industry, Revlon’s chief creative officer and former editor in chief of Allure said during the BeautyX Media & Influencer Summit...

Big, Better, BeautyX: IBMG Co-Founder Nader Naeymi-Rad On Spreading More Knowledge In 2019

By the third, and last, educational event in 2018 held by the Indie Beauty Media Group—the BeautyX Capital Summit in New York in late August—attendance had more than doubled from the debut event in January. With...

10 Things I Wish I Knew Before Starting My Skincare Brand

When I launched Jillian Wright Skincare in 2013, I was leading a well-developed, high-profile clinical skin spa on Manhattan’s Upper East Side. I was bright-eyed, optimistic and, definitely, a bit naive. I figured I would have 50 retailers...

Blue Beauty, Regenerative Agriculture, Community Gardens: How Mission-Driven Brands Raise Environmental Consciousness Among Suppliers and Consumers

Independent beauty companies are on a mission to change the industry from the outside, so it’s no surprise that there are so many mission-driven brands among them. Beauty brands align themselves with particular health issues or...