Expert Dialogue
Beauty Industry Insiders Highlight 10 Underappreciated Tactics Of Skillful Beauty Brands On The Cusp Of Greater Scale
No beauty entrepreneur creates a brand in a silo. The forces of change in the beauty industry—consumer caution, gen alpha’s influence, retail consolidation and an omnichannel advertising environment are a few of the latest—molds a brand...
Nopalera Founder Sandra Velasquez On How To Build A Status Lifestyle Brand
When Nopalera extends to haircare next week, it will be another step on its path to building a lifestyle brand. The Latina-owned premium bath and body care brand is coming out with cactus-shaped...
Standing Out In The Increasingly Crowded Sun Care And Self-Tanning Categories
Sun care and self-tanning are sizzling as consumers scoop up products for sun protection and a sun-kissed glow without harmful ultraviolet radiation exposure, but crowding in the categories is making it harder for brands to stand...
Prakti, Sofie Pavitt Face And Dr. Idriss’s Biggest Lessons From The Bridge Mentorship Program
For beauty investors, gross margin is the current reigning metric for brand evaluation. “Gross margin we believe is equivalent to capital efficiency in today’s world, where you’re spending your dollars from a marketing perspective and eventually what...
The Beauty Categories And Brands Driving Sales At Bluemercury And Moda Operandi
Paying attention to their bottom lines, retailers are hedging their beauty brand bets. “A lot of times we launch new brands in five or 10 stores. So, to even be able to...
EMV: MVP Metric Or Total BS?
Twenty years after the launch of Facebook, questions about the ROI of social media marketing haven’t been settled. In an effort to suss it out, influencer management platform Tribe Dynamics applied the metric earned media value...
