Expert Dialogue
The Beauty Categories And Brands Driving Sales At Bluemercury And Moda Operandi
Paying attention to their bottom lines, retailers are hedging their beauty brand bets. “A lot of times we launch new brands in five or 10 stores. So, to even be able to...
EMV: MVP Metric Or Total BS?
Twenty years after the launch of Facebook, questions about the ROI of social media marketing haven’t been settled. In an effort to suss it out, influencer management platform Tribe Dynamics applied the metric earned media value...
The Secrets To Running A Successful Makeup Brand As Growth In The Category Softens
It takes more than just color to shine in the color cosmetics category today. Modern makeup brands are drilling down on emotion and experience. “At the end of the day, no one needs anything...
What Convinced Investors To Back True Botanicals, Adwoa Beauty And Subtl
There are ample doses of luck and good timing along with skill in the recipes of any brand with a successful business. The same can be said for a successful fundraise, as the experiences of Julian...
Beauty Investors Say Drunk Elephant’s Exit Playbook Is Dead
The path to beauty brand exits today is paved very differently than it was five years ago when Shiseido snapped up Drunk Elephant for $845 million, an amount equal to over 7X revenues. “People...
Understanding Beauty’s Biotechnology Revolution
Beauty’s love affair with biotechnology has only just begun. “Biology and biotechnology are the next wave of potential,” said Jasmina Aganovic, founder of biotech company Arcaea and...
