Expert Dialogue
“A 24/7 Job”: Glow Recipe, Le Mini Macaron And Fazit On What It Takes To Achieve Social Media Success
TikTok virality lasts days or possibly weeks if a brand is lucky, but achieving long-term success on social media requires deep commitment well beyond that. “We’re a content factory,” said Christina Kao, founder of...
4 Tips For Founders Hoping To Sell Their Brands From Those Who’ve Done It
In 2022, founders Ju Rhyu of Hero Cosmetics and Michal Berski of Curlsmith sold their companies for $630 million and $150 million to Church & Dwight and Helen of Troy, respectively—and there’s already chatter...
Anna Priadka Closed Refillable Beauty Brand Fiils Last Year. Here’s What She Would’ve Done Differently If She Could.
On Oct. 19, Anna Priadka, founder of Fiils, sent an email to the refillable haircare and personal care brand’s customers explaining its closure. “Unfortunately, we’ve had to face the reality that we can’t make it work,” the...
The Changes Former Sephora Chief Merchant Margarita Arriagada Wants To See In The Beauty Industry This Year
Valdé Beauty founder and former Sephora chief merchant Margarita Arriagada believes the beauty industry is on the precipice of major change. “We’re entering an era where everything that was conventional has...
Retailers Expected To Pull Back On Adding New Beauty Brands In 2024
Jessica Matlin, director of beauty at luxury fashion e-tailer Moda Operandi, forecasts retailers will be conservative with their beauty purchase orders in 2024. After launching its beauty vertical with some 55 skincare, fragrance,...
Sephora UK’s VP Of Global Merchandising On How Brands Fail And Flourish At The Retailer
According to Nigel Lawmon, VP of global merchandising for haircare at Sephora UK, brands that fail to gain momentum at Sephora tend to share one thing in common: T
