No Stupid Questions
Can Ulta Beauty Close The Brand-Building Gap With Sephora?
Sephora is known for wielding beauty trends for maximum benefit, cutthroat curation and cooking up brands “in the kitchen” that speak to its shoppers’ intense beauty proclivities and reward the retailer with exclusives. Ulta Beauty is known...
The Mid-Sized Squeeze: Why Beauty Brands Are Getting Stuck In The Middle
They call it stuck in the middle for a reason. In beauty, mid-sized brands are feeling the squeeze. That pressure is showing up in growth expectations. One beauty industry consultant told us that,...
In A Noisy World, Founders Reprioritize Their Roles To Focus As Their Brands Grow
Six years into Three Ships Beauty, Connie Lo is shifting from a scrappy co-founder to a true co-CEO to help scale the skincare brand from $16 million in sales to $50 million over the next two to...
Can Marc Jacobs Beauty’s Comeback Be More Than A Nostalgia Play?
Marc Jacobs Beauty is preparing for a comeback. After disappearing from shelves in 2021 following the end of its licensing partnership with LVMH Moët Hennessy Louis Vuitton-owned brand incubator Kendo, Coty secured...
Beauty Founders Say Tariffs Cost Them Thousands To Millions, Forcing Permanent Changes
In a landmark ruling watched closely by business, the Supreme Court struck down President Donald Trump’s tariffs on Friday, Feb. 20, holding in a 6-3 decision that the International Emergency Economic Powers Act (IEEPA), the legal...
How Sophisticated Are Beauty Shoppers About Price And Value?
To accompany a Feb. 12 article on Merit chronicling its rise to $200 million in retail sales last year, Business of Fashion created a chart comparing the price of Merit’s foundation stick with foundation sticks from...
