What’s Fueling Fast Beauty’s Hyperconsumption Machine?

In a recent article written by Lexy Lebsack for the publication Glossy, an anonymous CEO declares, “The rise of fast beauty’s hyperconsumerism is driven by investors, not consumers.” We were curious if investors...

Bye-Bye Gen Z Neon. These Design Elements Are Catching Gen Alpha’s Eye.

Millennial design was characterized by minimalism, pink shades and san serif fonts. Gen Z design is characterized by in-your-face bright colors, bold typography and imperfections. As gen alpha becomes a major base of purchasing power in...

How Beauty Investors Tell If The Science In Science-Backed Brands Is Real

In the beauty and wellness market today, investors are leaning into science-backed brands with proprietary technologies or ingredients, but there’s plenty of science-washing making it difficult to determine what’s truly scientific differentiation and confusing consumers.

Finding The Right 3PL Provider Can Be A Logistical Nightmare. Founders Tell Us How They Did It.

Investor Tina Bou-Saba has chatted with the founders of thousands of beauty and wellness brands, and she rarely comes across one completely satisfied with their third-party logistics provider. To help brands pin down a quality 3PL provider,...

Where Beauty Brand Founders Think DEI Initiatives Stand Today In The Wake Of The Lawsuit Against Fearless Fund

Fearless Fund, the Black women-owned venture capital firm backing early-stage businesses owned by women of...

All The Ways Emerging Beauty Brands Fund Their Businesses

Among direct-to-consumer brands, there’s a lot of talk of technology stacks or all the different tools used to run e-commerce and digital consumer interactions, but financial stacks or all the different mechanisms brands depend on to fund their...