Inside The Affiliate Marketing Playbooks Of Indie Beauty Entrepreneurs

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 founders and executives: What has been your experience with affiliate links, and have you used a third-party facilitator for them?

Behind The Lens: How Indie Beauty Brands Produce Striking Photos On Tight Budgets

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 brand founders and executives: How do you produce your product and lifestyle photography, and what’s the budget like that you set aside...

California Just Approved Two Major Beauty Laws. What Else Should Be Done To Govern Beauty?

For this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we touched base with 28 brand founders, executives and retailers about two California laws signed by Gov. Gavin Newsom last week involving the beauty industry,...

What Social Media KPI Is Most Important To Indie Beauty Entrepreneurs

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 19 brand founders and executives: Is there a specific social media key performance indicator or KPI that you think is particularly important to...

Indie Beauty Entrepreneurs Weigh In On Whether Certifications Really Matter

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: What certifications does your brand have, and have they impacted sales?

What’s The Right Number Of Products For Beauty Brands To Start With?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 brand and e-commerce shop founders and executives: How many products did you launch with, and why did you decide on that number?