Allure Is Curtailing Its Use Of Sustainability Buzzwords. What Eco Buzzwords Do Brands Want Reconsidered?

Last week, Allure revealed it’s prohibiting the word “recyclable” to describe plastic, being very circumscribed in its use of the words “biodegradable” and “compostable,” and banning the words “earth-friendly,” “eco-friendly” and “planet-friendly” in...

The Services Beauty And Wellness Entrepreneurs Are Rushing To Get—And Why Some Are Holding Off

With all adults in the United States eligible for a coronavirus vaccine, beauty service providers hit hard by the pandemic could be due for a major rebound. To suss out whether that rebound is already starting to happen,...

Cannabis Beauty And Wellness Company Leaders On Where The CBD Market Is Heading

More than two years out from the federal Farm Bill that legalized the hemp trade in the United States and ushered in a beauty industry CBD boom, we wanted to check in with cannabis beauty and wellness brand...

DTC Versus Wholesale: Where Beauty Brands Are Really Selling

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 25 brand founders and executives: What percentage of your business is direct versus wholesale? Is that the breakdown you want?

When Is An Image A Harmful Lie? Beauty Brands Weigh In On The Great Debate Over Social Media Filters

Huda Beauty founder Huda Kattan has committed to not using filters on her Instagram account and agreed to an advertising rule enacted in the United Kingdom that prohibits misleading filters. The advertising rule...

Unilever Is Excising The Word “Normal” From Beauty Packaging. What Other Words Should Be Excised From Beauty?

Unilever recently announced it would eliminate the word “normal” from its beauty product packaging. In light of the company’s move, we ask 21 beauty brand founders and executives: What word or term do you think should...