Is Beauty Consumer Fatigue Setting In?

Data from the firms Spate and Launchmetrics shows online search volume for beauty decreasing. In its daily news roundup, beauty industry trade organization CEW described Spate’s data as revealing that “consumer confidence is...

In The Post-Girlboss Era, What Role Should A Brand Founder Play?

In a recent tweet, business content creator Dulma Altan wrote, “Don’t be the face of your brand. Be the Chief Evangelist. The first requires making the brand story about you as an aspirational figure (e.g. ‘Girlboss era’...

What Beauty Entrepreneurs Who Are Breast Cancer Survivors Really Think About Companies’ Breast Cancer Awareness Month Efforts

At the start of this month, which is Breast Cancer Awareness Month, Cynthia Besteman, founder of the skincare brand Violets Are Blue and a breast cancer survivor, wrote in an Instagram post, “We sit back and...

Indigenous Brand Founders On How The Beauty Industry Can Better Represent Their Communities And Stories

The beauty industry is working toward becoming more equitable for BIPOC-owned brands through accelerator and grant programs, but there’s still a lot of work to do. And there are nuances when it comes to what efforts are effective...

What The End Of Allure’s Print Edition Means For Beauty Media, According To Editors And PR Experts

Next year, Allure is going digital-only after 31 years of publishing print editions. News of Condé Nast’s decision to cut the physical manifestation of the magazine wasn’t shocking to people in the beauty and media industries....

How Brands Are Joining Forces To Lift Each Other’s Businesses Amid Economic Uncertainty

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 12 beauty entrepreneurs: How can emerging brands work to support each other during this rocky economic period?