How Indie Beauty Brand Founders Would Like To Change Black Friday

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine brand founders and executives: If you had a magic wand, what would you do to change Black Friday/Cyber Monday?

How Indie Beauty Brands Handle Price Adjustments

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine brand founders and executives: Have you changed your price points? If so, why did you change them, and how did you inform...

Indie Beauty Brands Share How They’re Trying To Reach Gen Z Consumers

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 brand founders and executives: Have you shifted marketing efforts to reach gen Z?

Indie Beauty Brand Founders Spill On Their Best Trade Show Investments

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 brand founders and executives: What’s the best investment you’ve made for a trade show?

Indie Beauty Brand Founders On Their New And Improved Black Friday Deals

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 founders and executives: What Black Friday deals are you doing, and what learnings have you applied from past Black Fridays to determine...

Will Kylie Cosmetics Be A Savior Or Sinker For Coty Inc.?

Queried by Beauty Independent, beauty industry experts give Coty Inc.’s $600 million purchase of a 51% stake in Kylie Cosmetics a mixed grade. The deal values Kylie Cosmetics, which will be renamed Kylie Beauty to accommodate category expansion,...