What Indie Beauty Brand Founders Make Of Cancel Culture

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 21 founders and executives: What are your thoughts on today’s cancel and call-out culture, and is it something you think about when presenting...

What Indie Beauty Brand Founders Think Of Ulta’s New Conscious Beauty Initiative

Last week, Ulta Beauty revealed a Conscious Beauty program certifying brands in five areas: clean ingredients, cruelty-free testing, vegan formulations, sustainable packaging and positive impact. Preceded by clean beauty retailers such as Credo and The Detox Market...

Is Greenwashing One Of Beauty’s Biggest Trends? Brand Founders Reveal How They See It Happening

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 founders and executives: Have you seen examples of false sustainability claims in the beauty industry?

What It’s Really Like To Pitch Retailers As A Black Beauty Entrepreneur

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 founders: As a Black brand owner, what’s it been like for you to pitch retailers, and how do you think they could...

Beauty Brand Founders Discuss The Tricky Task Of Asking Friends And Family For Money

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask a dozen brand founders and executives: Have you raised a friends and family round? If so, what key strategies helped you raise the...

Indie Beauty Brand Founders Talk Trademarking And The Costs Involved

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 beauty brand founders and executives: What have you trademarked, and how much did trademarking it cost you?