No Stupid Questions
Brands Forecast Skincare Trends That Will Be Big In 2023—And Ones That Will Be Over
As we look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 31 skincare brand founders, executives and experts the following questions: What skincare trend do you...
Indie Beauty Brands Share Their Big (And Small) Business Goals For 2023
Since the start of the pandemic, uncertainty has been a business constant. Heading into next year, with the economy and the state of indie beauty rocky, the uncertainty is by no means fading. Amid it, indie beauty...
With Birchbox On The Brink Of Possible Bankruptcy, Are Brands Rethinking Subscription Box Strategies?
At ages 29 and 28, respectively, Katia Beauchamp and Hayley Barna came up with the idea for Birchbox during their last semester at Harvard Business School and launched it in September 2010. By 2019, the updated take...
Despite Challenges, Brand Founders Are Largely Optimistic About What 2023 Holds For Beauty And Their Businesses
As we were strolling the floor at Adit Live, the trade show held two weeks ago by Beauty Independent parent company Indie Beauty Media Group at The Reef’s Magic Box that gathered together about 60 brands,...
Is It More Stressful Than Ever To Be An Indie Beauty Brand Founder?
The onset of the pandemic was undoubtedly a stressful period for everybody, including indie beauty brand founders, but the stress hasn’t faded since. As we check in with founders, we hear time and time again just how stressful...
Is Beauty Consumer Fatigue Setting In?
Data from the firms Spate and Launchmetrics shows online search volume for beauty decreasing. In its daily news roundup, beauty industry trade organization CEW described Spate’s data as revealing that “consumer confidence is...
