No Stupid Questions
Ulta Beauty, Cos Bar, C.O. Bigelow, Bluemercury And More Weigh In On The State of Beauty Retail Today
Following a blockbuster 2021 that saw retail sales soar higher than they had in over two decades, it seems retail’s rebound is in full swing. Brick-and-mortar traffic is returning to pre-pandemic levels, and store openings are...
How Beauty Brands Deal With Customer Complaints Practically And To Preserve Mental Health
In a recent tweet, Sarah Moret, founder of the personal care brand Curie, opened up about the impact of customer complaints on her state of mind. “I’m normally good at brushing stuff off, but sometimes I...
“We Always Have Our Phones With Us”: Why Beauty Entrepreneurs And Experts Think SMS Will Become Bigger For Beauty Shopping
The notion of texts for transactions has been around for a while. In 2015, the savvy beverage brand Dirty Lemon made purchasing via text the in thing for cutting-edge digital brands. Today, much bigger players are embracing...
Forget Beauty. These Days, Skincare Is All About Health. But What Exactly Is Skin Health?
In the beauty industry, beauty is almost passé. Instead, particularly in the skincare segment, health is the big idea. In a major statement to that effect, the Australian beauty retailer Mecca last month introduced a Skin Health...
Olaplex Is Definitely Not Alone: 10 Beauty Brand Founders And Execs Reflect On Reformulating Products
It’s not often a reformulation makes headlines, but that’s just what happened to Olaplex last week after concerns about the haircare brand’s usage of the fragrance additive butylphenyl methylpropional or lilial in its hit product No. 3 Hair...
Should Sulfates Make A Comeback In Haircare?
In light of the news reported by Business of Fashion last week that The Ordinary, a brand from Estée Lauder Cos. Inc.-owned Deciem, is launching a shampoo with sulfates (or sulphates...
