The Top Three Questions Beauty Brand Founders Ask Formulators

In this edition of Beauty Independent’s ongoing series exploring topics relevant to beauty entrepreneurs, we ask 20 brand founders and executives: What three questions did you ask formulators that were particularly helpful in guiding your decisions about them?

What It’s Like For Indie Beauty Brand Founders To Work With Their Fathers

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: How has your father inspired your brand, and what’s it been like working with him?

What Beauty Retailers Say About The Pledge To Dedicate 15% Of Shelf Space To Black-Owned Brands

On May 29, Aurora James, the designer behind Brooklyn-based accessories label Brother Vellies, called upon retailers to dedicate 15% of their shelf space to Black-owned brands. “Female founders and Black people who are the founders of...

What The Beauty Industry Should Do Better To Support The LGBTQ Community

In recognition of Pride Month, in this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 19 brand founders and executives: What do you think the beauty industry could do for the LGBTQ community...

How COVID-19 Has Impacted Indie Beauty Brand Sales

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 brand founders and executives: How have your businesses’ sales been impacted by the pandemic?

Indie Beauty Brand Founders Share Some Of Their Biggest Business Challenges

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: Other than dealing with the pandemic, what’s the most challenging part of running an indie beauty business?