No Stupid Questions

Where Indie Beauty Brands Spend Their Money
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 founders and executives three money-related questions: How much do you worry about your company’s finances? What are the top three areas of...

What Can Beauty Entrepreneurs Learn From Drunk Elephant’s Big Exit? Investors Share Their Thoughts
Last week, news broke that Shiseido is acquiring Drunk Elephant for $845 million. In light of the news, in this edition of Beauty Independent’s ongoing series posing questions about beauty entrepreneurship, we ask 12 investors and investment bankers:...

Indie Beauty Entrepreneurs Sound The Alarm On Scams
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 13 brand founders and executives: What scams have you faced via e-mail or otherwise, and how did you address them?

Insta Bucks Or Insta Bust? Beauty Brands Weigh In On The Sales Impact Of Instagram Shopping
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 brand founders and executives: Have you used Instagram Shopping to sell your products?

How Indie Beauty Brands Prevent Toxic Workplace Cultures From Developing
Over the last several days, Instagram account Estée Laundry has been posting anonymous accounts of bullying and toxic workplace cultures at beauty brands big and small. In light of those accounts, in this edition of Beauty Independent’s ongoing...

Indie Beauty Brand Founders Share Their Sampling Strategies
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 brand founders and executives: What’s your approach to sampling?