Knowledge
Five Key Considerations For Beauty Brands Developing Their Amazon Strategies
For most emerging beauty brands, Amazon is by far the biggest external e-commerce opportunity. The pandemic has accelerated the number of people shopping online, spurring Amazon’s 2020 sales to surge 38%...
TikTokers Are Unabashedly Showing Themselves Wearing Bonnets—And Bonnet Brands Are Benefitting
The bonnet is a ubiquitous part of my experience as a Black woman. I wear one nightly. My two older sisters do, too, and so does my mom. It’s crucial to my curly, coily hair retaining moisture and...
How Beauty Brands End Retail Relationships Without Burning Bridges
In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 13 brand founders and executives: What do you do when you want to pull out of a retailer?
Is Body Care, Long Overlooked In The Beauty Industry, Finally Getting Its Due?
Body care, an oft-ignored category that’s risen during the pandemic, could be the next big beauty industry money maker. At least, that’s what many industry insiders believe. During an episode of Beauty Independent’s In Conversation...
In 2020, Programs To Support BIPOC Brands Proliferated. What Should Be Done Now?
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 36 brand founders and executives: Following Black Lives Matter protests in 2020, retailers and brands such as Credo and Tower 28...
Six Major Beauty Retail Changes The Pandemic Has Accelerated
Plenty of retailers took huge hits last year. According to Retail Dive’s count, nearly 30 filed for bankruptcy in 2020, including Neiman Marcus, Lord & Taylor and Century 21. However, amid the pandemic that shuttered stores and...
