Knowledge
Is Safe Beauty The New Clean Beauty?
In the years leading up to the pandemic, the clean beauty trajectory had been one of unmitigated progress. In 2010, The Detox Market first popped up in Los Angeles, and Follain and Credo started three and five years...
The Marketing Changes Brands Are Making To Improve Their Bottom Line And Relevance During The Pandemic
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 brand founders and executives: How have you changed your marketing strategy during the COVID-19 crisis?
TikTok Creators On Popular Beauty Posts, Brand Partnerships And Dancing For Views
When even Prince Charles is possibly frittering away quarantine minutes watching frivolous TikTok posts, it’s pretty clear the social media platform has turned into a global pop culture craze. The Duke of Cornwall may have been one...
Makeup Artists And Hairstylists Are Doing What They Can To Adjust Their Businesses As Clients Social Distance
In this edition of Beauty Independent’s ongoing series posing questions to the beauty community, we ask 10 makeup artists and hairstylists: How has COVID-19 impacted your business, and what have you done to adjust as you cope with...
The Steps Five Indie Beauty And Wellness Entrepreneurs Are Taking To Persist And Prosper Today
Indie beauty and wellness brands are anything but idle amid the pandemic. The United States federal government hasn’t lent them much of a hand. About 5% of American businesses have so far received loans under the Small Business...
The New New: How Beauty Brands Are Modifying Product Launches During The Pandemic
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 24 brand founders and executives: How have you changed course on a product launch as a result of COVID-19?
