Knowledge

Indie Beauty Brand Founders Offer Tips For Networking As An Introvert
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask brand 24 founders and executives: What techniques do you use to network as an introvert?

A Look At The Complicated Rules Governing Influencer Partnerships
In a Twitter post late last year, makeup brand founder and social media sensation Jeffree Star compared beauty companies compensating influencers for shout-outs to Pepsi paying to appear in a movie. “It’s advertising,” he proclaimed. Indeed, influencer endorsements...

Do Pop-Ups Pay Off For Indie Beauty Brands?
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 22 brand founders and executives: Have you participated in a pop-up and, if so, was it worth the investment?

Lord Jones’ CBD Competitors Could Follow Its $300M Deal With Jackpots Of Their Own
The green rush has turned into green riches. When Canadian marijuana company Cronos Group Inc. revealed Friday that it would acquire Redwood Holding Group, owner of CBD brand Lord Jones, for $300 million, huzzahs reverberated throughout the...

Price Fix: How Indie Beauty Brands Determine What To Charge For Their Products
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 brand founders and executives: What’s your price range, and how did you land on it?

The Gatekeeper: Christoph Honnefelder On What Makes A Brand Intriguing To Top European Beauty Retailer Douglas
Any brand scoring placement in one or all of European beauty giant Douglas’s 2,400 stores over the last nearly four years had to go through Christoph Honnefelder and his team. After Oct. 31, however, they’ll have to...