Knowledge
How Indie Beauty Brands Heat Up Sales During Summer’s Slow Months
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 brand founders and executives: Is there such a thing as a summer slump when it comes to sales? If so, how do...
Ready Your Brand To Meet Today’s Sustainable Beauty Standards
Packaging is the first thing customers notice, and it’s the first opportunity brands have to present their products and missions to them. Whether it’s colorful or plain, has simple or complex encasements, packaging is a visual cue that...
How Indie Beauty Brands Are Dealing With Instagram’s Algorithm Changes
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 brand founders and executives: Have you been impacted by the algorithm changes at Instagram, and have you changed your approach to the...
Amazon Wants To Become The World’s Biggest Online Beauty Supply Store. Are Traditional Beauty Supply Stores Doomed?
Beauty supply stores have been under siege. Anchored by large operator Sally Beauty Holdings and proliferated across the country by thousands of independently-owned businesses, the segment catering to salon and spa professionals has weathered diversion of its...
How The Feel Of A Beauty Product Helps Or Hurts The Consumer Experience
In our highly visual society, sometimes beauty brands ignore the other senses. Lorraine Dallmeier, director of Formula Botanica, an organic cosmetic science online learning platform, warns beauty entrepreneurs not to neglect touch. From the feel of a formula...
Indie Beauty Brand Founders Share What They Learn From Competitors
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 19 brand founders and executives: What have you learned from a competitor that’s helped your business grow?
