Knowledge
Indie Beauty Brand Founders Share How They Track Inventory
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: Do you use an inventory management system?
Products For People With Vaginas: The Shift Toward Gender Identity Inclusivity In Sexual Health And Period Care
Not everybody with a vagina identifies as a woman. Many period care and sexual health companies are becoming increasingly inclusive in their language, marketing and branding to acknowledge that usage of their products extends beyond traditional gender identity...
Retailers Reveal What Makes Or Breaks An Indie Beauty Brand In Stores And On Sites
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 22 retailers: What do your bestselling brands do right, and what are common mistakes you see brands make?
How Millennials Are Changing Their Beauty Habits As They Approach 40 (Or Not)
Aging is a given. How you respond to it is not. As the older contingent of the millennial generation born from 1980 to 1995 approaches 40, many are embracing the crow’s feet, gray hair and extra pounds that...
How Indie Beauty Brand Founders Deal With Nonresponsive Retail Buyers
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: How do you handle nonresponsive retail buyers?
The Happiest Influencer On Instagram: PeaceLoveGlam’s Jo Placencio Exudes Joy In Every Beauty And Fashion Post
In a recent Instagram Stories post, Jo Placencio advises, “Be happy at every phase of your life.” It’s not hard to believe she actually is. Wearing a smile and red lips, the gen X influencer and Texan behind...
