Knowledge
Indie Beauty Brand Founders On Finding The Right Fulfillment Partners
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: How did you choose your fulfillment partner?
Don’t Know Your EDI From EBITDA? Here’s A Glossary Of Terms Every Beauty Entrepreneur Needs To Understand
Suzanne LeRoux, an attorney prior to launching One Love Organics, thought the legal profession was rife with jargon. But beauty retailers’ acronym-riddled vocabulary puts legalese to shame. “I’d hear things like 3PL and didn’t know anything they...
How Indie Beauty Brands Urge Good Reviews And Respond To Bad Ones
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: How do you credibly encourage positive reviews and address negative ones?
Indie Beauty Brands Are All Over The Place, Even At MAC-Filled New York Fashion Week
If the backsides of the models strutting their stuff at size-inclusive swimwear label Chromat’s New York Fashion Week runway show today look extra firm, you can thank Bawdy Beauty. Marking its NYFW debut, the seat skincare specialist...
Does It Really Take $1.5M To Build A Beauty Brand?
Julie Fredrickson, co-founder and CEO at Stowaway Cosmetics, told Vogue Business that it costs at least $1.5 million to fund the first 12 to 18 months of a beauty brand. In this edition of Beauty Independent’s ongoing series posing questions...
Why The Year Of The Pig Could Fatten Indie Beauty Sales In China
As celebrations for Chinese New Year—the year of the pig—captivate China this week, more U.S. independent beauty brands want to feast on what will soon become the world’s top retail market. There are barriers to entry, though, indie...
