Knowledge
Curious If Someone’s Had Work Done? Aesthetic Injectors On TikTok Will Suss It Out
Like dermatologists populating TikTok with tips on sun care and skin conditions, aesthetic injectors administering treatments such as Restylane, Juvederm, Botox, Dysport and Daxxify are bringing their expertise to the masses on the app, where users...
Instagram-Unworthy?: How Beauty Brands Are Approaching IG Amid TikTok’s Ascendance
Many beauty brands have seen their Instagram engagement and return on investment for advertising on it plummet, and some are moderating their activity on the Meta-owned platform as a result. For example, skincare brand
Will Beauty’s Recent String Of Strong Sales Doom The Lipstick Index?
In 2020, Circana, the market research firm then called NPD, estimated prestige beauty sales dropped 19%. Since then, they’ve only risen, though at a lower rate each year. They increased 30% in 2021, 15% in...
The New Crop Of Gen Alpha Brands Zeroing In On Age-Appropriate Skincare For Tweens
In a TikTok video posted last month, dermatologist Brooke Jeffy evaluates the skincare stash of a 12-year-old, crying out “eek” when she spots a bottle of vitamin C,...
How Emerging Beauty Brands Can Mitigate Payment Risks At Retail
Retail is a risky business for emerging beauty brands, but when retailers stretch payment terms or fail to pay bills entirely, it can deal a serious blow to brands’ long-term financial well-being. Past due...
As Sephora Scales Back Clinique, Here’s How Beauty Insiders Would Reinvigorate It
TikTok virality may spike sales quickly, but it doesn’t ensure lasting success, at least that appears to be the case with storied brand Clinique. As reported by the publication Puck News, Sephora...
