Knowledge
Indie Beauty Retailers Sought To Stand Out During Black Friday With Services, Surprise Gifts, Charity Tie-ins And More
Brick-and-mortar beauty stores experimented with an array of tactics from founder meet-and-greets to charity tie-ins over Black Friday and Small Business Saturday to combat e-commerce websites’ and brands’ encroachment on deals territory formerly dominated by traditional retailers. Overall,...
Giving Thanks: Beauty Brand Founders Acknowledge Those Who’ve Made Their Businesses Possible
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 21 founders and executives: Other than yourself, who’s integral to making your brand work?
Penny Lane’s Flor Pereira Keeps An Old-School Blog Relevant In The New Instagram Age
With Instagram’s ascendance, blogs seem almost quaint. But Flor Pereira, creator of Penny Lane, one of the most trafficked fashion, travel and beauty blogs in Argentina, believes they remain important to add context to content and chronicle...
Podcast Power: Indie Beauty Brand Founders Discuss The Spoken Word Medium
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: Have you ever been on a podcast, and would you recommend it?
The Other Side Of The Wand: Fat Mascara Co-host Jessica Matlin Joins Us For A Rapid-Fire Q&A
Jessica Matlin, co-host of Fat Mascara and beauty director at Harper’s Bazaar, has established herself as a voice to listen to in the beauty industry. She’s had plenty of preparation for commanding the mic and wielding the...
Indie Beauty Brand Founders Share The Key Functions They Outsource Versus Keep In-House
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What key functions do you outsource and why?
