Knowledge

Flight Of Spice’s Diana Carolina Shares Travel Adventures And Beauty Tips With Ample Doses Of Glamour
Flight of Spice creator Diana Carolina can’t easily be placed in the usual box of an average beauty, fashion and lifestyle blogger. A product designer, artist, certified yoga instructor and globetrotter who formerly worked at the United...

Keeping ’Em Happy: How Indie Beauty Brands Handle Customer Service
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: What’s something you do to keep your customers happy and loyal?

Advice For Wannabe Beauty Entrepreneurs From Those With Brand Experience
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What advice would you give someone wanting to start a brand?

Inside The Blossoming Relationship Between Indie Beauty Brands And Off-Price Retailers
Angelica Caporuscio isn’t big on shopping, but, when she has to, she shops at T.J. Maxx and Marshalls. “Most of my clothes come from there, and most of the things in my house come from there. I thoroughly...

Brand Founders Share Lessons They’ve Learned About Perfecting Their Pitches
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: How have you honed your brand pitch?

How To Pique The Interest Of Your Dream Retailer
A successful brand founder once told me it took over two years to perfect her pitch. While her dedication is admirable, in today’s increasingly competitive beauty market, you don’t have the luxury of time.