Knowledge

A year out from its debut in the United States, TikTok Shop has quickly become a force to be reckoned with in the world of beauty e-commerce, and it shows no signs of slowing down.

Breaking into the largest beauty market in the world can be a risky proposition for many international brands. Characterized by its sheer size as well as a highly segmented distribution landscape and demanding customer base, achieving...

Keeping up with esthetic innovations can give even the most devout beauty enthusiast whiplash: Exosomes, V-beam laser and Polynucleotide injections—also known as the “salmon sperm facial.” While people’s appetite for incorporating animal ejaculate into...

Whether it’s smellmaxxing with pricy perfumes from Tom Ford, Maison Margiela, Creed and Jean Paul Gaultier or shaping their hair into broccoli perms, teenage boys have entered the beauty chat. The investment bank Piper Sandler estimates their...

In an appeal to consumers tired of inflation and unrelenting price increases on the merchandise of their day-to-day lives, Walmart, Target and Amazon have unleashed a slew of price cuts on products as varied as supplements and...

Ambitious emerging beauty brands are facing cross-pressures when it comes to building their teams. On the one hand, as we explored in a No Stupid Questions story earlier this month, they’re being advised to bring in C-Suite...