Knowledge
Weaving Your Web: Indie Beauty Brand Founders Reveal How They Developed Their Sites
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 founders and executives: What was it like to build your website, and what might you have done differently?
Influencer And Designer Chelli Johnson Exudes Good Cheer On Social Media And Off
In a social media universe so often phony, influencer and designer Chelli Johnson’s passion is unfiltered. She pops onto Instagram to sing her favorite tunes, give props to icons, document her everyday adventures, provide inspiration, and present...
The Beauty Marketplace Steps In When Picking A Product From An Indie Brand Gets Tough
With thousands of indie beauty brands available, it’s difficult to find the right one for you – and that’s where The Beauty Marketplace comes in. The new platform is designed to pair customers with products from indie...
Let’s Get Social: Indie Beauty Brand Founders Share Their Go-To Digital Platforms
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: What social media platforms do you use?
The New Nail Salon Is A Zen Refuge For The Frazzled Working Woman And Mom
Like a blowout or bikini wax, a professional manicure is a combination of routine maintenance and brief respite from the daily grind, a small form of pampering disguised as primping. But a new class of salons is changing...
Beauty Retail Expert Kelly St. John’s Top 10 Tips For Winning Over Beauty Buyers
With more than two decades at Neiman Marcus and nine years at Estée Lauder Cos. Inc. under her beauty industry belt, Kelly St. John has a pretty good understanding of what makes beauty buyers tick. Needless to say, when the department...
