Knowledge
The Business Of Shelfies: Why Skincare Companies Are Looking Inside Medicine Cabinets To Grow Their Brands
Athena Hewett will be the first to tell you that she’s far from a social media devotee. Prior to founding San Francisco-based skincare company Monastery a year and a half ago, she rarely used Instagram or Facebook....
Amazon: Indie Beauty Brand Friend Or Foe?
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: Is your brand on Amazon?
Living Pretty, Naturally’s Kate Murphy On Balance, Brand Partnerships And The Possibility Of Branching Out To Skincare
Beyond the sheen of an Instagram feed, Kate Murphy of Living Pretty, Naturally makes it very clear her life isn’t all cozy Norwegian adventures and tropical vacations. She juggles running a chess company, yoga instructing, and sharing...
Founders Talk About The Challenges North American Beauty Brands Encounter Traveling Abroad
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders: How difficult is it for North American brands to break into international markets?
The Modern Beauty Matchmaker: Béni Taps Technology To Pair Natural Products With Customers
Béni is playing the role of clean beauty Cupid by matching customers to products. Founded by former accountant Naomi Saito, the fledgling San Francisco-based marketplace specializes in providing personalized product recommendations to customers directly from independent beauty...
Daily Kongfidence’s Christine Kong Epitomizes The Positive Side Of Social Media
Daily Kongfidence’s Christine Kong has three kids, but don’t call her a mommy blogger. She doesn’t even let her kids take part in social media. While parenting isn’t Kong’s influencer raison d’être, she’s dedicated to being a good...
