Knowledge
How Today’s Makeup Brands Can Transcend Trends To Be Tomorrow’s Makeup Leaders
The number of makeup brands looking to sell—Rare Beauty, Makeup By Mario, Kosas, Jane Iredale, Glossier and Merit among them—has been growing, but parties interested in buying them don’t seem to be, and it’s...
Why Uplink Expo Exhibitors Are Hopeful About The State Of Independent Beauty
Last week, brand founders, suppliers and retail buyers gathered for...
Beauty Industry Insiders Highlight 10 Underappreciated Tactics Of Skillful Beauty Brands On The Cusp Of Greater Scale
No beauty entrepreneur creates a brand in a silo. The forces of change in the beauty industry—consumer caution, gen alpha’s influence, retail consolidation and an omnichannel advertising environment are a few of the latest—molds a brand...
How Dermatologists Can Ethically Disseminate Skincare Information On Social Media
In 2018, the American Academy of Dermatology Association (AAD), a professional organization of dermatologists with over 20,500 members, issued a position statement on medical professionalism in the use of social media that emphasized dermatologists should maintain patient...
Alternatives Black-Owned Beauty Brands Are Looking To As VC And Grant Funding Dwindles
As tough as the venture capital contraction is for startups generally, it’s far tougher for Black-founded startups. Data from financial resource Crunchbase shows that VC funding for Black-founded startups in the United States totaled $705 million last...
Nopalera Founder Sandra Velasquez On How To Build A Status Lifestyle Brand
When Nopalera extends to haircare next week, it will be another step on its path to building a lifestyle brand. The Latina-owned premium bath and body care brand is coming out with cactus-shaped...
